How to Find and Generate Sales Leads Using the
October 29th 2005
Your best leads are
on the Internet – and they’re searching for you
The latest tool for
sales lead generation and search engine marketing is an optimized press
The Internet is now the number one choice for news as well as for
information. Just think about it – where do you go when you want to find
something? Search engine marketing is a must for sales lead generation
88 percent of economically active Americans are online today and 77
percent of them get their news online. Yahoo! News and Google News
combined have the largest audience - even more than CNN or the BBC.
People who use the Internet daily, and go online for news, are heavily
engaged in multi-channel shopping. Even if they purchase offline they
use the Net to research the company, compare features and prices and
chat with other owners to get their opinions about the product and the
This applies to business to business buyers too. A study of industry
buyers showed that on-line procurement is on the rise. Business buyers
like e-business for its convenience, 24/7 availability, and reduced
susceptibility to errors.
34% of business buyers surveyed said e-buying makes the key procurement
steps such as order, confirm, track, and deliver, faster and more
certain than before. The biggest plus for e-buying is the way it
improves the efficiency of their workday, said respondents.
At the Marketing Sherpa Business to Business Lead Generation Summit in
San Francisco held last month, the emphasis was firmly on Internet
marketing. Many presenters made the point that the people searching
online are ready to buy.
One of the best ways to reach these qualified leads is with an optimized
press release. The News Engines treat your press release just like
another news source and they index it like a web page. There are no
journalists or editors to make changes to your text. You reach a lead
who is in the right frame of mind when they read your release – after
all they searched for it using a keyword relevant to the subject matter.
Future Industrial Technologies is a case in point. Their optimized
press release about their workplace safety and ergonomic training
program, Backsafe TM was read by almost 150 000 people who accessed it
on keywords like workplace safety, ergonomics training and worker
The release was #1 on Yahoo! and Google News for a couple of weeks. It
was picked up and published by many other websites and media outlets.
The result? A marked increase in very qualified leads calling them.
Sally is a Marketing Specialist
Keywords and misspellings: leeds leed marketing