Text Articles Making them Podcasts
Feed For All
We are taught to recycle paper, cans, bottles and
plastic but marketers rarely discuss the value of repackaging and
repurposing content. Publishers and marketers alike have embraced
content syndication and RSS but few have considered the value beyond the
actual syndication. Consider an alternative communication channel that
reaches a new or different audience.
Repurposing and repackaging content or information so that it can be
consumed through a variety of mediums is not a new concept. Many
businesses today sight increased communication as a common goal. Cost
conscious businesses with tight budges are often interested in
minimizing work loads and cost, while increasing communication. By
presenting the same information in different ways and formats,
businesses are able to increase the reach and communication, while
remaining cost conscious.
Businesses quickly found that power point
presentations could be converted into technical articles, or forum posts
could be ported to become a basis for a list of frequently asked
questions. Along a similar vein webmasters have located a new advent in
repurposed content is reusing text articles by converting them into
The process is surprisingly simple, I personally found the prospect of
reading the articles aloud and recording them, both intimidating and
time consuming, hence I opted for a simplified approach. I found that by
using two simple software applications, I was able to create a podcast
The first obstacle, the creation of the audio file was conquered using
NextUp's TextAloud program. I simply pasted in the text of an article
selected a "voice" and saved the file as an MP3 file. In under a minute
I had an audio file containing the article.
After I had the MP3 file saved, I used FeedForAll's tutorial to create a
podcast. The step by step
laid out 12 simple steps to constructing a podcast.
I found the quality of the constructed podcasts, using synthesized
speech to text, surprisingly good.
Check out the following samples at this
Software Marketing Podcast.
Experiment by repurposing and repacking existing content save time and
money while increasing communication, distribution and exposure.
Sharon manages marketing for FeedForAll software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages marketing
for FeedForDev an RSS component
Keywords and misspellings: Pod-cast pod cast