Searches to Monitor Blogs and News Portals
November 7th 2005
Ego searches are free and simple
searches designed to monitor blogs and news portals for mentions of
your company, product, competitors or other specific keywords.
Conducting ego searches not only allows you to stay informed, but
also allows you to maintain a strategic advantage over competing
A number of new Internet services are freely available that make
these 'ego searches' painless and easy. Dynamically created keyword
based RSS feeds, update in your RSS reader or news aggregators, each
time new information containing the keyword appears in the searched
resources. The dynamic feeds match requests against new information,
as it comes online in real time.
The following free services allow for RSS feed ego
Google News - Simply
conduct a keyword search of Google News and then click the text that
says "RSS" then save the url of the RSS feed into your news reader.
Every time a new article with that keyword appears in Google News
the feed in your RSS reader will automatically update.
BlogPulse - Find out what is
being said about your products, company or your industry in the
blogosphere. Conduct a keyword or url search on BlogPulse. Click the
orange RSS icon above the search results and save the feed in your
reader. Each time the keyword appears in a blog indexed by BlogPulse
you will receive a new item in your feed reader. Another feature of
BlogPulse is it will graph the keyword occurrences, providing a
picture representation so that trends can be easily visualized.
Hovering over the lines of the graph will provide details of actual
PubSub - Search on a keyword,
then save and add the feed to your RSS reader using the icons
provided. Optionally with PubSub you can direct your search to only
alert you of posts in specific areas of interest including Press
Releases, SEC/EDGAR Filings, Newsgroup Posts, or Weblog Entries
Technorati - Create watch
lists, by entering the search term add item to the watch list and
then scroll to the bottom click the blue RSS icon to obtain the url
of the RSS feed that can be added to your reader. Technorati is a
real-time search engine that keeps track of what is going on in the
blogosphere. In order to setup a watchlist you will have to create a
Ice Rocket - Simply search
Ice Rocket then click the RSS 2.0 button to obtain the url of the
RSS feed that contains your search term. Add the url to your RSS
reader or newsaggregator.
Find Articles -
Traditional media channels can even be monitored using RSS.
FindArticles routinely scans magazines and publications for keyword
mentions. Conduct a search then click "RSS Alert" to obtain the url
to the RSS feed. Add the feed to your reader to receive instant
notification of new articles.
NewsTrove - NewsTrove indexes
millions of news articles from a myriad of sources. Build an RSS
feed on any topic imaginable. Enter your search words in the search
box. Click 'Search' click the orange XML icon on the right side of
the search results page and save the feed to your news reader.
BlogDigger - BlogDigger
monitors the blogosphere and generally what is said daily in the
blogs. Conduct a search on Blogdigger and click the orange XML icon
to retrieve the url of the search feed. The feed should then be
added to your RSS reader.
DayPop - Conduct a search and
click the icon on the right that says XML, save the feed to your RSS
aggregator. Only the most recent search results will appear.
Yahoo News - Conduct a search
then click "view as RSS" in the right column save the feed in your
aggregator. The feed will check Yahoo news for mentions.
Overall, ego searches are an excellent way to stay informed and
maintain a strategic advantage over competitors. Knowing exactly
what your online competitors are doing provides a competitive edge
that can be used to your advantage. Keyword RSS feeds can be used to
monitor key phrases for trademark abuses or monitoring the
effectiveness of a specific press promotion. Although they sound
daunting ego searches are simply good business sense.
Sharon manages marketing for FeedForAll software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages marketing
for FeedForDev an RSS component
Keywords and misspellings: Pod-cast pod cast