Promote and Tell The World about Your Blog
November 9th 2005
Well, you've joined the others and have
created a blog. It is time to tell the world about your online journal.
Most blog services generate an RSS feed. If your blogging software does
not create an RSS feed, consider using software like
FeedForAll to create an
RSS feed. Like blogs, RSS is growing in popularity and is a great way to
spread the word about a new blog.
Syndication is conceptually simple. It allows publishers to distribute
content that can be displayed in another location or context. Using RSS,
publishers are able to easily create and disseminate content feeds that
include news headlines, blog summaries and related links. RSS is the
defined syndication standard that has become mainstream. All types of
information are now available in a syndicated format.
1. Blog Submissions / RSS Submissions
There are a number of blog directories and blog search
engines where you can submit your blog. A large list of sites allowing
blog submission and RSS feed submissions can be found in the left column
RSS Specifications Website.
Similarly, there are RSS feed directories and search engines like the
RSS Network . Be sure to submit
the URL of your RSS feeds to the RSS search engines listed on the RSS
If you wish to automate your blog and RSS submissions consider using
Dummy Software's Blog and RSS
Like a website, its important to select the appropriate category for
your blog. Use a clear title that contains descriptive details but is
not excessively long. The Blog description should further expand on the
purpose and general theme of the blog. Incorporate important keywords
related to the blog's theme in both the title and description. This will
help bring targeted traffic that is genuinely interested in the contents
of the blog.
2. Post Press Releases to Online Resources
Write a press release announcing your blog to the world. Keep it factual
and submit the release to the free press release directories. This will
provide incoming links to the new blog and get it started on its way to
popularity. There are a number that allow for press release posting free
of charge. The releases on these sites are occasionally picked up by
publications looking for information or filler content. Another
side-benefit to these listings is increased link popularity, which helps
with search engine ranking. A list of sites that allow for press release
posting can be found under 'press release posting' . A number are
Software Marketing Source.
3. Post Announcement on Usenet
A number of Usenet groups allow for posting of announcements or press
releases. Most of the announce groups in Usenet contain 'ann.' in the
domain address. If your blog is focused on a specific topic, search
Usenet newsgroups. To locate topic-specific announce groups, consider
searching News Guys to locate
groups specific to related topics.
4. Post to Forums
Forums also contain sections in which you can post announcements. If the
application is a niche product, consider searching for topic-specific
forums in addition to the general software announce forums listed below.
Be sure to post any announcements in the appropriately marked 'announce
forum' . The following are related blog forums, some of which allow for
Favorite Feeds -
Your Blog Announcements -
Got Blog -
Announce Software, Blogs or Relationships -
Software Marketing Source
5. Promote & Auto Detect Blog Feeds
It has become a standard that nearly all websites that have RSS feeds
available use colorful graphics to indicate the presence of an RSS feed.
The graphics were initially bright orange rectangles, but as the
popularity has grown, webmasters have bent the rules a bit. NotePage has
made a free online RSS graphic tool available that allows users to
quickly customize buttons by selecting the text on the button and the
color scheme of the button. Once the color and text is entered, a custom
graphic is instantly created. Webmasters can easily match the style of
the RSS button to a website's theme.
Graphics experience is not required. Simply select alternative colors
and insert text to personalize RSS feed graphics. The RSS graphics tool
can be used at the
FeedForAll Website or choose ready made graphics from
Include information in the HTML code of a website so that RSS Readers
automatically detect that an RSS feed exists for the material contained
on the site. Aggregators will automatically detect RSS on a website if
you add a small bit of code in the header field of an HTML page.
After publishing an RSS feed it is important to let visitors know that
the feed exists. Aggregators will automatically detect RSS on a website
if you add a small bit of code in the header field of an HTML page.
[link rel="alternate" type="application/rss+xml"
Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the
RSS feed and replace the brackets with "<" (less than) and ">" (greater
Sharon manages marketing for FeedForAll software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages marketing
for FeedForDev an RSS component
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