Ebay Selling Tools and
September 24th 2005
In this article we will describe some of the tools used by eBay sellers to maximize their time and
profits. Of course, eBay sellers can individually list every item by
hand. This may be the best approach when you are selling just one
unique item. But what if you have many items to list over and over
There are some great selling tools
available online. Ebay offers their Sellers Assistant. Many sellers
use this product, even some high volume sellers. The drawback is the
seller still needs to manually launch queued items. It is better to
have a system that does this automatically. The advantage to eBayís
Sellers Assistant is that it is a downloadable program. The program
will reside on your computer.
The biggest advantage to Sellers
Assistant is the cost. It is free to use. If you want more
functionality they offer the Pro version for the very reasonable price
of $25 a month. The Pro version offers post sale functionality. You
will need to send out payment reminders and actually produce an
invoice. Since the program resides on your computer you will still need
to manually launch actions. This can be done in bulk though.
If you want a system that puts eBay
selling on ďauto-pilotĒ then subscribe to
Advisor or another auction assistant program. After you input the
details for an item these online services will handle everything except
shipping the item.
Marketworks and Andale have been the
most popular third party services. Others including Channel Advisor are
becoming very popular. Most of the popular third party auction services
offer other avenues for selling your merchandise besides just eBay.
Other popular sales channels include Yahoo, Amazon, Overstock and
Froogle. Froogle is a great channel because it is free.
I am familiar with Marketworks
(formerly Auctionworks) and will discuss the way this service works.
Most of the popular services offer similar bells and whistles, but many
of the top vendors including IBM, Home Depot and Sharper Image chose
Marketworks as their service.
The first thing you need to do is
take your pictures and create an ad design. I use Microsoft Frontpage
to create the actual eBay ad. It is similar to a word processor and
will generate HTML code that you can use for the eBay ads.
You will want to describe the
product as precisely as possible and try to figure out what potential
customers will ask you about it, because they will ask. Answering email
is very time consuming so you may want to see how other eBay sellers
describe the product. Make your ad better. Donít include the price
here. Donít even include the shipping price here. These variables will
change over time.
After you sign up with Marketworks
go to the inventory section and create a new item. You will be creating
a database record for the item here. There are many fields that need to
be filled in for each product record including your cost, the price your
sell it for, buy it now price, the shipping cost, that HTML you
generated with Frontpage, the Title of the product and more.
After you create the item you will
need to assign it a launch bot. We have created nearly a hundred launch
bots over the years. They vary according to how you want them to work
For instance you may want to create a launchbot that launches Tuesday
and Friday nights using eBays Buy it Now feature. Or maybe you will
want a launchbot to launch your item daily without Buy it Now. The
possible configurations are endless.
After you assign your item to a
launchbot, Marketworks does the rest, assuming you set your preferences
up including what type of payments you accept, where you will ship to
Basically you donít need to be tied
to eBay. The program will automatically launch your items, send the
customers to your checkout and collect the information generating an
invoice for them. If an item does not sell it will restock it.
Marketworks will queue the item for the next launch cycle. It will
calculate sales tax and help you prepare your income tax.
These automated eBay selling
machines will allow you to go to the store or even take a small trip
without missing a beat. Unlike running a liquor store or market, you
will be free to work on your own terms.
Best Syndication Staff Writer
Ebay Selling Books
Keywords and misspellings: eBay ebay Ebay