Free Google Web
Analytics Service will Optimize Advertising Budgets
November 15th 2005
on Monday that the Google Analytics service will be free of charge.
Google Analytics sprung from their purchase of analytics company Urchin
back in March. Urchin helped companies develop internet advertising
campaigns using analytical techniques by determining what their
customers are looking for.
what keywords attract the most visitors, a company can tailor-make their
email or web based advertising campaigns more effective. Companies have
paid money to various companies for this analytical service in the
past. Now Google is integrating their Google Analytics with Google
AdWords, Google’s advertiser interface.
advertise with Google can log into their Google account and access a new
interface. Google analytics will automatically tag keyword destination
URLs and import cost data for ROI (return on investment) reports. Users
can also track the results of their online marketing campaigns including
referral links, email newsletters, banner ads and organic and paid
This will save
advertisers a bundle while making their campaigns more effective.
Urchin was selling their analytics service for $495 per month. After
Google purchased Urchin they lowered the cost to $199 per month. Now
that the tool is free and integrated into their interface, Google has a
huge advantage over their close competitors Yahoo and MSN.
Google the Google Analytics “works
with any online ad network. “Much like it did with web search – Google is making web analytics
simpler and more accessible for millions of sites on the web,” said Jeff
Saville, marketing manager at Deckers Outdoor Corp. (Teva, Ugg, Simple
Shoes). “With the new features, and the fact it is free, Google
Analytics will give us a much clearer view of how we’re serving our
customers, and the information we need to make it better.”
Best Syndication Staff Writer
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