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How to Decide What to Sell on eBay

November 16th 2005

How to Decide What to Sell on eBay

What to sell on eBay

There are many important decisions to make before you sell on eBay, and determining the right products to sell on eBay is crucial.  Some may think the smallest, most expensive item is the best thing to sell.  Maybe, but maybe not. 

It is been our experience that the small expensive items are the most competitive.  Letís face it, most people donít want to lift heavy boxes.  They typically would prefer a small shelf to pull product from not pallets of large boxes.

We sold a small expensive wind meter for a while on eBay.  In fact we locked ourselves into a one year contract to purchase a certain quantity at a certain price.


One of the good things about eBay is that you can see what your competition is selling the exact same item for.  Before we made the purchase commitment we compared the buying price with what it was currently selling for on eBay.  Wow, we could make a thirty percent markup on a 250 dollar item every day.  Not bad for something that weighs less than a pound. 

We went ahead and committed to the yearly purchase quota. We made our ads as good as the competition and began selling them at the same price.  It sold everyday for a week but then all of a sudden the sales stopped.  We checked eBay to find out what happened.

Sure enough the competition lowered their price.  You can guess what happened next: a price war.  Within a couple months we were making 5 dollars on the 250 dollar item.  The competition probably also had the same commitment. 

Should you sell brand names?  Not necessarily.  Brand name products are the most competitive and the markup is extremely low.  Brand names almost always cost more than the generics.  Our experience with brand names has been horrible.  We have the best luck selling generics at a lower price.

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By Dan Wilson
Best Syndication Staff Writer

  eBay Books

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Copyright 2005 Best Syndication                                     Last Updated Saturday, July 10, 2010 09:39 PM