How to Decide
What to Sell on eBay
What to sell on
There are many important decisions
to make before you sell on eBay, and determining the right products to
sell on eBay is crucial. Some may think the smallest, most expensive
item is the best thing to sell. Maybe, but maybe not.
It is been our experience that the
small expensive items are the most competitive. Letís face it, most
people donít want to lift heavy boxes. They typically would prefer a
small shelf to pull product from not pallets of large boxes.
We sold a small expensive wind meter
for a while on eBay. In fact we locked ourselves into a one year
contract to purchase a certain quantity at a certain price.
One of the good things about eBay is
that you can see what your competition is selling the exact same item
for. Before we made the purchase commitment we compared the buying
price with what it was currently selling for on eBay. Wow, we could
make a thirty percent markup on a 250 dollar item every day. Not bad
for something that weighs less than a pound.
We went ahead and committed to the
yearly purchase quota. We made our ads as good as the competition and
began selling them at the same price. It sold everyday for a week but
then all of a sudden the sales stopped. We checked eBay to find out
Sure enough the competition lowered
their price. You can guess what happened next: a price war. Within a
couple months we were making 5 dollars on the 250 dollar item. The
competition probably also had the same commitment.
Should you sell brand names? Not
necessarily. Brand name products are the most competitive and the
markup is extremely low. Brand names almost always cost more than the
generics. Our experience with brand names has been horrible. We have
the best luck selling generics at a lower price.
Best Syndication Staff Writer
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