How to Use Blogs to Market and Promote your Website
November 19th 2005
Many search engines rank websites according to the quality and quantity
of incoming links to it. There are many link sharing programs where you
can join and provide links to others and they provide links to your web
Google and other search engines have learned how to discount these link
programs and some have even refused to index a site that uses a
sharing. This basically makes these programs counter-productive. Why
join a program that will cause your site to never show up on a search
There is an alternative. It does require work. One method is to sign
up with various weblogs and create your own blog with links pointing
back to your site. Some PR sites (like PRweb, WebPro News or Promotion
World) are nearly useless unless you pay for their services. Your
articles can be difficult to find and you are only given one
It is important to get keyword links to your site. For instance “click
here” is not as descriptive as “growing flowers”. Search engines think
the link is about “click here” not about growing flowers. Even links
that use the URL are not as good as the relevant keywords.
So if you have a nursery you will want to make sure the words that link
to your site have something to do with your nursery. Image links are
almost useless for website promotion.
There are a few Blogs that allow you to edit and use your own relevant
keyword links. I recommend Xanga and Myspace. Google Blogger is also
an excellent source for adding relevant incoming links to your site.
This website also offers an excellent opportunity to promote your
website. You can customize your own blog using
Syndication’s Blog site.
Make your articles unique and relevant. Don’t copy and paste the same
article over and over again to various blogs. Search engines may
penalize your for this. Make your articles relevant, informative and
different. Submit your blogs to the search engines and blog indexing
sites. Best Syndication offers automatic XML syndication for your blogs
to Blog indexing sites.
Forums are another great way of promoting your site. Make a relevant
post and include a relevant link to your site. I think Blog links carry
a higher weight (or rank) than forum links. Blogs are indexed by the
search engines better than forums so consider writing articles for the
Blog sites first. Best Syndication also offers a forum.
The best thing about most blogs including Best Syndication, MySpace,
Xanga and Google’s is that they are free. Remember to submit your Blogs
to the search engines and index sites. Sign up for our RSS feed for
future articles concerning this.
Best Syndication Staff Writer
Books about Blogs
Keywords and misspellings: blog web-logs link