Will Google Music
Search Affect Some Affiliate Websites?
Google Result One
offering a music search feature. The music box feature is
prominently placed above the regular search results. Google calls
this area their “one box” area where information such as weather,
movies or books are prominently displayed.
"When we did
log analysis, we found a surprising number of users doing queries on
Google for music," said Marissa Mayer, Google Product Manager. Yahoo
has offered a similar feature for music.
The “one box”
area will provide information about the artist, a few albums and a
picture. Not all artists have popped up in our searches. No box
popped up in our search for Aerosmith or the Rolling Stones at this
Madonna popped up in the “one box” area though.
Google, Yahoo, MSN and other search engines already display
advertisements along with their search results. Google has
typically been more open about the advertisements than most. It
gives Google the more honest approach.
It is a great
idea. Many people are looking to purchase the artist’s music and it
is a quick way to facilitate that. I wonder how this will affect
affiliates that depend on popping up in Google’s regular search.
Of course they will still pop up but this new feature may divert
websites that provide information and generate revenue for
themselves via advertising. These sites may be offering the same
Google advertisements on their own site. Google splits the revenue
with the affiliate sites if a web surfer utilizes the affiliate’s
ads. This new feature will likely divert traffic and revenue from
these affiliate members.
consider offering Karaoke, sheet music and lyrics in these results.
Currently various advertisers include iTunes Music Store, Buy.com,
CD Universe, Amazon, Wal-Mart and more.
Best Syndication Staff Writer
Shop Amazon for Apple iPods
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