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Will Google Music Search Affect Some Affiliate Websites?

December 15th 2005

Will Google Music Search Affect Some Affiliate Websites?

Google Result One Box

Google is offering a music search feature.  The music box feature is prominently placed above the regular search results.  Google calls this area their “one box” area where information such as weather, movies or books are prominently displayed. 

"When we did log analysis, we found a surprising number of users doing queries on Google for music," said Marissa Mayer, Google Product Manager. Yahoo has offered a similar feature for music.

The “one box” area will provide information about the artist, a few albums and a picture.  Not all artists have popped up in our searches.  No box popped up in our search for Aerosmith or the Rolling Stones at this time.  Madonna popped up in the “one box” area though. 

 

Of course Google, Yahoo, MSN and other search engines already display advertisements along with their search results.  Google has typically been more open about the advertisements than most. It gives Google the more honest approach.   

It is a great idea. Many people are looking to purchase the artist’s music and it is a quick way to facilitate that.  I wonder how this will affect affiliates that depend on popping up in Google’s regular search.  Of course they will still pop up but this new feature may divert traffic.

Affiliates are websites that provide information and generate revenue for themselves via advertising.  These sites may be offering the same Google advertisements on their own site.  Google splits the revenue with the affiliate sites if a web surfer utilizes the affiliate’s ads.  This new feature will likely divert traffic and revenue from these affiliate members. 

Google might consider offering Karaoke, sheet music and lyrics in these results.  Currently various advertisers include iTunes Music Store, Buy.com, CD Universe, Amazon, Wal-Mart and more.

 
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By Dan Wilson
Best Syndication Staff Writer

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Copyright 2005 Best Syndication                                            Last Updated Saturday, July 10, 2010 09:45 PM