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Caffeine Awareness Month Brewing At Columbia University

December 1st 2005

Caffeine Awareness Month Brewing At Columbia University

Coffee Beans

A Columbia University professor and the Caffeine Awareness Alliance (CAA) have joined together to alert students about the dangers of caffeine dependency. Professor Netzer, an assistant professor of marketing, and several of his students are developing unique marketing strategies for the non-profit organization.
National Caffeine Awareness Month is an annual event that calls attention to the risk associated with caffeinism and caffeine withdrawal syndrome, a disorder recognized by the psychiatric community. Several states and cities across America celebrate this event in March. Marina Kushner, founder of the CAA, remarked "I'm delighted the professor is helping our cause. The students appear highly motivated and quite familiar with this ubiquitous drug."
Kushner is also the author of "The Truth About Caffeine: How Companies that Promote it Deceive Us and What We Can Do About it." The book explores caffeine’s darker side that scientist know but that the caffeine industry has tried to suppress. "Many students abuse caffeine without realizing the damage it causes to their health. At 200 mg of caffeine, you can experience typical addictive symptoms such as irritability, restlessness, tension, insomnia, excitement, and gastrointestinal disturbance. If you boost that level to more than 1 gram (1000 mg), you can get irregular heartbeats, panic and anxiety disorders, muscle twitching, incoherent speech, excessive urination, flushed skin, and depression. And, believe it or not, when you take over 5 grams of caffeine, the results can be fatal." said Kushner.

Kushner has developed Soyfee, a popular coffee-substitute made from 100% organic soy beans. Soy has been shown to help lower cholesterol, fight heart disease, and promote strong bones. For further information about Soyfee and its varieties, please visit www.soycoffee.com. To learn more about the dangers of caffeine, visit www.CaffeineAwareness.org. or call 815-572-8007
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By Marina Kushner
Marina Kushner is the founder of the Caffeine Awareness Alliance (www.CaffeineAwareness.org), the first non-profit organization dedicated solely to educating consumers about the dangers of caffeine intoxication. She is a reformed coffee drinker, leading investigative journalist and speaker.


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