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Caffeine Awareness
Month Brewing At Columbia University
December
1st 2005
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Coffee Beans |
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A Columbia University professor and the Caffeine
Awareness Alliance (CAA) have joined together to alert students
about the dangers of caffeine dependency. Professor Netzer, an
assistant professor of marketing, and several of his students are
developing unique marketing strategies for the non-profit
organization.
National Caffeine Awareness
Month is an annual event that calls attention to the risk associated
with caffeinism and caffeine withdrawal syndrome, a disorder
recognized by the psychiatric community. Several states and cities
across America celebrate this event in March. Marina Kushner,
founder of the CAA, remarked "I'm delighted the professor is helping
our cause. The students appear highly motivated and quite familiar
with this ubiquitous drug."
Kushner is also the author of "The Truth About
Caffeine: How Companies that Promote it Deceive Us and What We Can
Do About it." The book explores caffeine’s darker side that
scientist know but that the caffeine industry has tried to suppress.
"Many students abuse caffeine without realizing the damage it causes
to their health. At 200 mg of caffeine, you can experience typical
addictive symptoms such as irritability, restlessness, tension,
insomnia, excitement, and gastrointestinal disturbance. If you boost
that level to more than 1 gram (1000 mg), you can get irregular
heartbeats, panic and anxiety disorders, muscle twitching,
incoherent speech, excessive urination, flushed skin, and
depression. And, believe it or not, when you take over 5 grams of
caffeine, the results can be fatal." said Kushner.
Kushner has developed Soyfee, a popular coffee-substitute made from
100% organic soy beans. Soy has been shown to help lower cholesterol,
fight heart disease, and promote strong bones. For further information
about Soyfee and its varieties, please visit
www.soycoffee.com.
To learn more about the dangers of caffeine, visit
www.CaffeineAwareness.org. or call 815-572-8007
By Marina Kushner
Marina Kushner is the founder of the Caffeine Awareness
Alliance (www.CaffeineAwareness.org),
the first non-profit organization dedicated solely to educating
consumers about the dangers of caffeine intoxication. She is a reformed
coffee drinker, leading investigative journalist and speaker.
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