Customers search habits are rapidly changing to
the Internet. Now your fingers are using the keyboard not the
Yellow Pages. Businesses must gear up for this NEW REALITY.
Local Search Marketing Is the Next Tsunami. As a
local business, you can no longer ignore these facts. If you
want to compete and survive, you must have a presence where your
customers are searching. Local search marketing is vital to the
future of your business. Here are a few important areas to
consider:
1) The Major Search Engines Search Engine
Optimization for higher rankings and pay-per-click advertising
for more targeted web presence.
2) Internet Yellow Pages This growing service
is rapidly replacing the traditional yellow page directories
3) FREE Local Directories and Portals
Identifying these online resources and taking advantage of these
valuable opportunities is a must for your business. The Web
Success Team can make several recommends based on your business
model.
4) Regional and Industry Specific Directories
There are numerous directories that focus on specific types of
businesses and services and will list them geographically or by
industry as well as national directories that will offer
localized business information.
5) Paid Listings There are paid listings in
local resources, yellow pages, search engines and directories,
but you must be selective, since most will waste your money.
Deciding factors will be if they target your prospective
customer base and have significant qualified traffic. In all
cases, you must track and analyze your results.
The trend is clear, backed up with some
rmarketing stats from the Kelsey Group:
-
74% of U.S. households use the Internet to find
local shopping information.
-
45% of local searches had intent to buy.
-
16% decline Yellow Page directories usage,
shifting to online.
Local search marketing is the next big marketing
push on the Internet. Act now and stay way ahead of your
competition. The Web Success Team can help open the door to this
growing Internet market. Contact us today at the Web Success
Team or us call at (818) 222-5643
Also visit us at
www.speyergraphix.com for all your offline design and
advertising needs.
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