Google Business Strategies
October 15th 2005
What’s in a name? That’s a good question.
Some feel that the name that you are given at birth provides and
accurate description of who you will turn out to be.
So I began to wonder, does a domain name say as much about a future site
as your name says about you? I decided to take a look at some of the
domain names registered by Google to see if I could get an idea of what
the company may be up to in the future and came up with some interesting
ideas which I will share with you here.
Etymology is the study of the history of words. And through etymology
you can find out just what your name means. I looked my name up and it
means “bright fame.” I guess that’s not too far from the truth :)
In any case, I took some time one day to see if I could track down some
of the other domain names Google owns.
It was actually pretty easy when you consider that
Google tends to favor one bulk registrar service. So I went to my local
WHOIS lookup site that offers domain exploring and did a search for
Google surrounded by wildcards to see all the domains that have “google”
in them. I came up with almost 8000 results.
So then I started scanning them, looking for the common registrar that I
mentioned, and I captured those domains into a text file for later
I may have missed a few, but I came up with 22 domains. In this article,
I’ll look at a few of the more interesting ones:
No surprise here – many companies set up a corporate site or portal.
Whether Google will use it or not is up for discussion.
This one was a surprise when I first found it a few weeks ago, but then
I heard that Google was looking to hire someone with banking experience.
In fact, at Yahoo!s Hotjobs site, there are a couple dozen finance
related Google job postings. Speculation is that Google is going after
Paypal. I agree, although I think there will be more to it, such as an
e-commerce system online businesses can build into their sites. In other
words, Google becomes the financial transaction processor for e-tailers.
I think this one works with the “google-bank” domain – after all they
need a secure server to handle the transaction processing.
These three could work together, or separately. The showtimes domains
are pretty obvious – Google could index local theaters and offer a
centralized place to offer movie listings and times. This would be a
direct competitor to AOL’s “moviefone” site which also offers showtimes,
reviews and so on.
Google-movies on the other hand could offer much more, including
distribution of titles online, either first run releases, or other
services such as online rentals. If this were the case, this domain
would likely also use google-bank and google-secure for transaction
Yet another vertical Google could enter which would likely directly
compete with the likes of Expedia and Travelocity. A full service travel
portal offering airline, hotel, and car rental price comparisons and
bookings. Again some form of transaction processing would be required.
These domains can support my theory on Google’s purchase of a wireless
phone provider, which I recently speculated on in this article. We
already know that Google recently launched Google Talk, and they have
also launched a beta test of a secure wi-fi service, but as I mentioned
in my previous article, I think this is only the beginning. Imagine a
secure wi-fi/wireless network spanning the continent which is actually a
hybrid system switching to and from a fibre/broadband connection when
the wi-fi/wireless is unsecured or non-existent.
These ones should come as no surprise. Google recently bought Urchin web
analytics. My question is when are they going to give Urchin away for
free like they do with everything else?
Again, with Google’s recent domain registrar status this shouldn’t be a
surprise. I don’ t know that I see Google getting into the domain
registration business, however by registering the domain they are at
least protecting their brand in case they do go that route.
And finally, the Ebay killer:
This makes sense. The company should be able to see the money making
potential here. There is nobody else in the online auction market to
In fact this could be a very lucrative market for Google, after all Ebay
said that it earned $291.6 million, for the three months ended in June,
a 53 percent increase from $190.4 million at the same time last year. I
would think Google would want a share of that billion dollar per year
earnings that Ebay now has.
Of course there are many many other Google domains however I thought
these were the most interesting.
If you have your own ideas of how Google could or should use these
domains, please post your comments below, I’m very interested to hear
what others have to say on this subject.
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