Free Legal Music Downloads From SpiralFrog - EMI signs Deal - Site to Generate Revenue Through Advertising

Free Legal Music Downloads From SpiralFrog - EMI signs Deal - Site to Generate Revenue Through Advertising

To combat illegal downloading and generate extra revenue, EMI Music Publishing will be authorizing the SpiralFrog website to distribute their music for free. SpiralFrog will be giving the music away without charge while generating revenue through advertising.

The EMI catalog is the largest in the world and includes musicians like Eminem and the Arctic Monkeys. Last month SpiralFrog signed an agreement with Universal Music Group (UMG), a leading music publisher.

Industry executives believe this is a great way to recapture revenue lost to illegal downloading. EMI Co-CEO, Roger Faxon says "We are very pleased to help launch SpiralFrog. It is a very exciting concept which fuses advertising with music downloads and other services to recapture consumer demand which has been hijacked by online piracy. Anytime we can create a new revenue stream for our songwriters and combat online piracy, you will see EMI Music Publishing leading the charge."

SpiralFrog's target audience - people between the ages of 13 and 34 - is an advertiser's dream. Robin Kent, SpiralFrog's CEO said "This is the core audience we will attract by building a music-centric experience and destination that is second to none, legally delivering what the majority of users want - content they pay for only with their time. It's content that advertisers are willing to pay for on their behalf."

Industry watchers can only speculate on how this will affect pay sites like Apple iTunes and Wal-Mart who sell individual songs for between 88 cents and a dollar. The BBC says the music download industry has already become huge. According to the International Federation of the Phonographic Industry, 60 million MP3 players were sold in 2005, while 420 million single tracks were downloaded during the year - up 20 times in just two years.

By Nancy Connors
Best Syndication



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