Apple Store Products Push Sales Past Expectations

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Online Apple Store

(Best Syndication News) They may not have invented the MP3 player, the smartphone or the tablet, but the marketing geniuses at Apple know how to capitalize on technology. Apple profits surge after the company sold 8.8 million iPhones during the first quarter ending March 27th.

Marketing Genuiuses

They also sold 11 million iPods last quarter and Steve Jobs says there will be new innovated products later this year. Many analysts expect a new version of the iPhone soon. The company would have been much different had it limited itself to computers and software.

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Today Apple announced a net second quarter profit of $3.07 billion on $13.5 billion in revenue. That works out to $3.33 per diluted share. Compare that to revenue of $9.08 billion the same quarter last year and a net profit of $1.62 billion, or $1.79 per diluted share, in the year-ago quarter. Their gross margin was 41.7 percent, up from 39.9 percent in the year-ago.

3G iPad

Previous reports said that the iPad 3G will ship in May, but the company says their new iPad will ship on Friday April 30th 2010. They say the iPad will be available on their Apple Store and in the Apple Store retail locations on the same day. The pre-orders were not expected to arrive until May 7th, but that is no longer the case.

Internationally the iPad will be sold at the end of May in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland, and the UK. The company is also expecting international pre-orders on this starting May 10th.

Apple Stock Prices

Besides their iPhones the company says that Macintosh computer sales are higher. Shares in Apple (Public, NASDAQ:AAPL) were down 1 percent to 244.59 on Tuesday. In late trading the shares were 7.2 percent higher to $262.21.

By: Steven Potter
Business Writer

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