Nestle promoting Reading for Kids with fundraising program that offers consumers prizes


(Best Syndication News) - Nestle has a reading program for kids with actress, Sarah Michelle Gellar, working along with them promoting “The Nestle Share the Joy of Reading Program”. Gellar was at the Los Angeles Public Library on Tuesday to read to children.

“The Nestle Share the Joy of Reading Program” will donate up to $250,000 to the non-profit organization, Reading Is Fundamental (RIF). The donation amounts given to the organization from Nestle, depends on consumers who purchase their branded treats and enter codes at their website.

RIF has helped over four million children nationwide each year by providing books. The organization has lost their federal funding for fiscal year 2011 because of the bad economy. Last year, RIF gave over 15 million books to children to keep.

“The Nestle Share the Joy of Reading Program” will donate a funds for new books every time a consumers opens up specially marked bags of NESTLE® CRUNCH®, BUTTERFINGER®, BABY RUTH®, 100 GRAND®, BUTTERFINGER CRISP®, WONKA® LAFFY TAFFY®, WONKA® NERDS®, WONKA® SWEETARTS® and WONKA® MIXUPS® and enters the code at their website at For each code that is entered that is not a instant winner, Nestle will donate 10 cents to the RIF charity. If the code entered is an instant winner, they will donate $2 to RIF.

These specially marked packages currently at grocery and retailers nationwide now through December 2011. The specially marked candy packages are limited in quantity so if they sell out sooner the store may run out. The more the consumer buys and enters the codes on the website the more money for RIF, which is up to $250,000. Therefore, consumers should try to enter the code to help the charity if they happen to buy the candy. Consumers might win a $10 book certificate, and they will automatically be entered for a chance to win a monthly drawing of $5,000.

BY: N Wilson



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