Facebook compared to Google (GOOG) Microsoft (MSFT) and Yahoo (YHOO)

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(Best Syndication News) Stocks closed the day lower Monday as investors anticipate an announcement this week that Facebook will go public (see stock charts and graphs below). Their initial public offering could be announced as early as this week.

The S&P information technology sector was one of only two sectors that advanced Monday (see the sector charts below). Google Inc (NASDAQ:GOOG) and Yahoo! Inc. (NASDAQ:YHOO) declined in value while Microsoft Corporation (NASDAQ:MSFT) added value.

Advertising

MSFT, an early investor in Facebook, is the sole supplier of banner ads for the social network. A report released today by comscore suggests that Facebook supplies over one-quarter of all of the banner-ads displayed in the United States.

Google, which uses a context sensitive advertising technology to display ads in their search results and affiliate pages throughout the web, boasts the largest Internet advertising sales. The search giant also supplies banner advertising, as does Microsoft and AOL.

Facebook’s banner ads are not context sensitive; however advertisers can target specific markets by age, gender, hobbies, interests and more. Analysts are divided on which method provides advertisers the biggest bang-for-the-buck.

Valuation

There is a heated debate brewing over Facebook’s valuation. Most analysts polled by Best Syndication predict a valuation between $70 billion and $100 billion within the first year.

Early in Facebook’s history, Yahoo.com offered to purchase the company for $1 billion. In 2007, Microsoft invested $240 million. At that time, the valuation was set at approximately $15 billion. This made Mark Zuckerberg worth around $3 billion.

Site Traffic

Both comscore and Alexa ranked Google as the number one destination for Internet surfers in December.

Comscore reported that the Microsoft set of sites ranked number two. These sites include MS Live, Bing and MSN.

Alexa breaks it down according to domain. Google was number one, followed by Facebook and then YouTube. Window’s Live ranked eighth, behind Yahoo, Baidu, Wikipedia, and Blogspot.

By: Dan Wilson

Facebook compared to Google Microsoft Yahoo

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