TV Land gets new Logo and adds more nights of Original Sitcoms

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(Best Syndication News) - Today, TV Land unveiled a new logo along with graphics to reflect their changing programming. The 16-year old network was previously known for airing old TV shows from long ago, but has changed direction when they hit a home run with the original TV series “Hot in Cleveland.” Additionally, the network is planning to add a second night of original sitcoms to their programming.

TV Land will continue to air old classic television series, and sitcoms from the recent past. They will expand on their new original series starting on June 20, 2012. The network will premier “The Soul Man,” season two of “The Exes,” and “Retired at 35.”

“The Soul Man” stars Cedric “The Entertainer” and Niecy Nash and will be scheduled to air 12 new episodes on Wednesday nights at 10 pm ET/PT.

Following “The Soul Man” at 10:30 pm ET/PT will be season two of “The Exes,” which stars Donald Faison, Wayne Knight, David Alan Basche, Kelly Stables and Kristen Johnston. The networks has 12 episodes for this show as well.

On Tuesday, June 26, the second season of “Retired at 35,” will premiere at 10 pm ET/PT. This TV show stars George Segal, Jessica Walter, Marissa Jaret Winokur, Johnathan McClain and Josh McDermitt.

Following “Retired at 35” will be a repeat of TV Land’s hit original series “Hot in Cleveland,” which stars Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White.

TV Land said that their target demographic has shifted to a new generation for people between the ages of 25 – 54 years old. The network said that they have always targeted the 40 somethings in their demographics, but they are now shifting to Generation X versus the Baby Boomers. Because of the generational change they felt that the identity of TV Land needed to be more contemporary to better serve their target audience.

In December 2011, TV Land launched a tagline “Laugh More.” They feel that the networks tagline is upbeat and carefree and hopes to attract viewers looking to watch sitcom TV shows.

By: Nancy Connors
Entertainment Reporter

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