Skechers to offer Consumer refunds for Shape-ups after agreeing to $40 million FTC Settlement

Skechers Shape-ups Refund - Credit FTC

(Best Syndication News) - The Federal Trade Commission today announced that Skechers USA, Inc. agreed to pay $40 million for promising more than what their Shape-ups shoes could actually do. Skechers decided not to fight the FTC charges. The goverment agency said the company made unfounded claims that the shoes could aid in losing weight, and for toning and strengthening their bottom half.

The good news is consumers who have purchased the Shape-ups can submit a claim to get some amount of a refund. The website is where consumers can apply for reimbursement. The refunds are being offered for consumers who purchased the Shape-ups, Resistance Runner, Shape-ups Toners/Trainers, and Tone-ups starting on August 1, 2008 to present day. The consumer settlement refunds will vary depending on the number of participants in the claim and depending on the shoe model ranging from $20 up to $80.

The FTC said that the Tennessee and Ohio Attorney Generals’ Offices led the multi-state investigation into Skechers' claims, which included 42 other states and the District of Columbia.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”

The Skechers ad campaigns included celebrities Kim Kardashian and Brooke Burke who appeared during the 2011 Super Bowl. The advertisements had Kardashian firing her fitness trainer in favor of the shoes. Burke demonstrated her new exercise routine was tying her shoelaces.

The FTC reported that Skechers was the leader in the toning footwear category and reached sales of almost $1 billion in 2010. In April 2009, the Skechers Shape-up shoes cost consumers around $100 a pair. The Resistance Runner, Toners, and Tone-ups started to arrive in stores in the middle of 2010 and had a retail price between $60 to $100 per pair.

By: Dave Reddy

ref: FTC



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