Kellogg’s Breakfast Cereal Ad has Guillermo from Jimmy Kimmel Live

The Crunchy Nut Superhero - credit: Kellogg's

(Best Syndication News) - Guillermo, from the Jimmy Kimmel Live TV show was in a Kellogg's Crunchy Nut breakfast cereal. The superhero has been part of a new marketing campaign to get the word out about their breakfast cereal brand.

The tie-in with Jimmy Kimmel Live may be the new way to market products, because many people record TV shows and skip through commercials. Therefore, product placements within the TV show concept will more than likely become commonplace in the years to come.

To further market the breakfast cereal, Kellogg's have hit the street and have been posting updates on their Facebook page to get the word out about their newest superhero character.

The Crunchy Nut superhero has been driving around the streets in a yellow delivery vehicle with a giant honey dipper on top. His mission is to get rid of boring breakfasts with a bowl of Kellogg's® Crunchy Nut™ cereal.

Another promotion to tie-in with the superhero idea is specially marked packages of Kellogg’s Crunchy Nut cereal that will let people watch exclusive scenes from “The Amazing Spider-Man” from an app that is for available for a smartphones. Just point the smartphone camera at Peter Parker on the back of the package to get to the fun.

By: Nancy Connors
Entertainment Reporter
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