P!nk to be a COVERGIRL in Ad Campaign this Fall

P!nk takes on a rocking new role with COVERGIRL cosmetics. Grammy Award winning singer poses behind the scenes at her first print ad shoot for the brand. (Photo: Business Wire)

(Best Syndication News) - Rocker P!nk will be the newest face for COVERGIRL cosmetics in a print advertising campaign starting this Fall.

P!nk will be introducing a bold new mascara line from COVERGIRL. The company will roll out new looks for P!nk, including her eyelashes, lips, and more.

She will join the other COVERGIRL celebrities currently promoting the brand. The other current COVERGIRL brand ambassadors are Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift, and Canadian Olympian Mary Spencer.

“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our COVERGIRL family.”

By: Nancy Connors
Entertainment Reporter

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