Mattel Apptivity Play App lets Real Life Toys interact with the Apple iPad

Apptivity Hot Wheels Car (Photo: Business Wire)

(Best Syndication News) - Mattel announced their new Apptivity Play apps for the Apple iPad. The apps will let kids take real life toys and interact with them on the tablet. Mattel has developed many of their popular brands into their new Apptivity™ products. The toys that are bundled with the app are designed with plastic that will not scratch the surface of the tablet.

There is a variety of Apptivity products available. The single pack products retail for $9.99 and the starter two-pack, along with accessories, is $19.99. Fisher-Price®, Hot Wheels®, WWE®, BATMAN™, Cut the Rope™ and Fruit Ninja™ are being deployed for Apptivity compatibility. In October, Mattel will launch the Monster High doll line with an Apptivity tie-in. Monster High’s Frankie, Lagoona, Dracularura, and Clawdeen will be incorporated.

Once a person buys the Apptivity product from a retailer, they can then download the free Apptivity apps from the Apple App Store onto their iPad. They can also go to www.mattelapptivity.com for more instructions. Then the app can run when the real world toy is placed on the iPad screen. The child can play interactively with the real toy and the iPad app.

There are some free trial version of the Aptivity apps. Some of the Aptivity apps are not bundled with a toy and are for sold on the App store starting at $1.99 and up.

By: Nancy Connors
Entertainment Reporter

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