Amazon kicks off Lightning Deals and 2012 Holiday Toy List

Christmas Presents - BSN

(Best Syndication News) - Amazon.com, Inc., (NASDAQ: AMZN) announced the start of their Lightning Deals program and made their 2012 Holiday Toy List available for shoppers to peruse. The traditional holiday sales do not kick off until Thanksgiving and the Cyber-Monday online sales will follow soon after that. In the meantime, shoppers can prepare for what they are going to buy and maybe even start to buy their gifts.

The Amazon Lightning Deals are promotions on products that have a limited time and availability. The daily offerings will begin on October 18 and run through November 18, 2012. To get to the Lightning Deals, click on the “Today’s Deal” link at the top of the Amazon website.

Shoppers can subscribe to be notified on upcoming and ongoing Lightning Deals. With the Lightning Deals promotions, Amazon.com expects the person to pay for the item in a certain period; otherwise, the offer expires and the shopper does not get the extra discount. Shoppers looking for free shipping might want to add other items to their order. Buyers will need to purchase $25 in qualifying merchandise to qualify for free shipping.

Amazon’s 2012 Holiday Toy List helps categorize toys for boys and girls and by age. There is also a section for video game shopping. Many of the toys on the list qualify for free shipping. The list can be found at http://www.amazon.com/holidaytoylist. Amazon will have some toys that are almost exclusive to them.

John Alteio, director of Toys & Games for Amazon.com, said that many toys will be offered on their Lightning Deals program this year.

By: Nancy Connors

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