2012 Cyber Monday Sales reach Record Numbers

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(Best Syndication News) - IBM (NYSE: IBM) announced that Cyber Monday 2012 online sales grew by 30.3 percent compared to the same time last year. According to IBM's analysis, this was the biggest spending day ever seen online.

Jill Puleri, IBM Global Retail Leader, says more consumers spent more time shopping online on Thanksgiving Day. Consumers now use multiple devices at the same time, such as their mobile phone and their laptop. They now have tools to find the best prices for products, and they use social networking to tweet and blog about their purchases. Puleri said the big problem retailers faced this year was their brick-and-mortar stores were becoming the showroom. The consumer tries out the product at the store and then goes home to buy it online to save money.

The IBM Digital Analytics Benchmark tracks millions of ecommerce transactions at over 500 retail websites. The tracking helps measure how consumers are shopping online. The benchmark also measures social networking.

In 2012 there was an increase in mobile shopping and mobile traffic. On Cyber Monday, 18 percent of the consumers used a mobile device to go shopping online. That is a 70 percent increase compared to 2011. The completed sales rate with a mobile device was almost 13 percent, which was an increase of 96 percent compared to last year.

The Apple iPad dominated over any other tablet or Smartphone, which accounted for 7 percent of online shopping. The Apple iPhone followed closely behind at 6.9 percent. Android devices were used 4.5 percent of the time. The Apple iPad produced the majority of the tablet traffic at 90.5 percent. Only 2.6 percent of the online holiday shopping was attributed to the Amazon Kindle, which was second place. Third place went to the Samsung Galaxy at 2 percent; fourth place went to the Barnes and Nobel Nook at 0.6 percent.

Consumers were spending more overall, but they were ordering more often to get deals such as free shipping and other discounts. Compared to 2011, the average order dropped by 6.6 percent down to $185.12. Even though the orders were smaller, buyers ordered more items. On average they purchased 8.34 items, which was a 14.1 percent increase over Black Friday last year.

Shopping through social networks declined 26 percent in 2012. Only 0.41 percent of the referrals from Facebook, Twitter, LinkedIn, and YouTube produced a sale.

Shopping on Black Friday was up over 36 percent this year. Cyber Monday sales were up 43.1 percent at department stores. Health and beauty sales were up 25.1 percent and sales of home goods were up 26.8 percent on Cyber Monday. Another winner was clothing sales, which were up 25.3 percent.

By: Dave Reddy

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