Amazon introduces Social Shopping Features

gift - BSN

(Best Syndication News) - Amazon.com, Inc. (NASDAQ: AMZN) announced a new feature for customers called Friends & Family Gifting. Customers will be able stay on top of dates such as birthdays, anniversaries, and other special days. The new social feature will help the customer by sending them reminders. Additionally, the feature will let the shopper keep a list of gift ideas for everyone on their list.

Friends & Family Gifting will also let the customer share their gift lists by email, on Facebook, through Twitter, and on Pinterest. To help remember an upcoming special day, customers can opt into having emails sent to remind them.

The customer can join their Facebook account with Amazon to relay information about things that their friends liked.

Amazon can also recommend age or interest-appropriate gift ideas for each person. More information and to use the feature, customers must be signed in to Amazon. Then they can visit www.amazon.com/friendsandfamily.

By: Julie Marcus
Science and Technology Writer

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