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Ford unveils Atlas Concept Pickup Truck at Detroit Auto Show

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Ford Atlas Concept Pickup Truck - Credit: Ford Motor Company

(Best Syndication News) - Ford Motor Company (NYSE:F) showed off the Ford Atlas Concept pickup truck today at the Detroit Auto Show.

The Ford Atlas Concept came about after their designers listened to customers. The broad stance, elevated wheel arches, and outstanding grille add to the image of the company’s Built Ford Tough motto. The design features address the professional and personal use of the pickup truck.

The trucks now include multiple built-in tie-down points. In the cargo box, there are 110-volt built-in electrical outlets to charge power tools. There is a hidden extendable hoist hidden in the tailgate for carrying supplies on the roof and above the cargo bed.

The interior offers comfortable legroom and leather seating. In the back, there is also extra legroom for passengers. The controls can be used when wearing gloves.

The Ford Atlas Concept has the EcoBoost powertrain technology included. The EcoBoost engine will turbo-charge the gasoline injection. This in return improves fuel-economy by up to 20 percent and can reduce CO2 emissions by up to 15 percent.

There is a special truck-enhanced Auto Start-Stop engine shutoff feature. The engine will shut off when it is stopped in traffic. This engine shut-off is designed to save on fuel consumption.

Other features have been included to help improve on fuel efficiency, which is estimated to save over 2 mpg on the highway. They include active-grille shutters that automatically shut behind the grille and stay open when extra engine cooling is necessary. For instance, the grille will open when driving at low-speeds in heavy traffic during a hot summer day.

The truck includes active wheel shutters that will automatically close to hide the wheels when driving at fast highway speeds, which improves aerodynamics and therefore improves fuel efficiency. When the vehicle is driven at low speeds and when it is parked, the wheel shutters will be hidden. Self-charging batteries that use the wheel’s movement to charge them will power the wheel shutters.

A drop-down front air dam will lower when driving at fast speeds to improve underbody airflow. The air dam will rise back up when driving at slow speeds. Power running boards will auto-deploy so people can enter the truck easier, but when moving, the running boards retreat.

Towing a trailer and maneuvering it can be tedious work. The Ford Atlas Concept has features that help the driver with these challenges. There is also a 360-degree point-of-view camera to help the driver park in tight spaces.

The truck has LED headlights and taillights. The LED lamps are brighter and last longer than halogen or HID lights. The cargo box also sports LED lighting. By lighting the cargo bed, workers can see after the sun has set. To help load the cargo into the back of the truck, hidden cargo ramps are stored below the cargo box. The ramps pull out quickly to help load equipment and more.

There is even side mirror lighting.

By: Dave Reddy
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