Small Business

Foreign language learning for business success

Foreign language learning for business success

If you understand a language then you will understand to a large extent the culture that goes with it, and if you understand the culture you will pick up on subtleties that you might otherwise miss. In any negotiation or business relationship the more you understand about the needs and wants of the other party the more likely you are to be able to reach an advantageous outcome (for both sides). This is well recognized, but less widely taken into account is the favourable impression that speaking another language gives about you, and this is what I want to consider.

Don't Manage, Lead - How To Become a Top Manager

Don't Manage, Lead - How To Become a Top Manager

Think of all the challenges you face on a daily basis: Motivating teams who are harder to mold and direct than those in the past. Introducing new services more swiftly to keep up with competitors. Managing change in all its variations from new company regulations, methods, policies, etc. Successfully completing complex projects quicker and with less resources. Managing higher customer expectations. Managing higher company expectations. Managers responsible for business units or teams using a “Traditional Manager” management style are not successful in this new business environment. Managers must transform from a “Traditional Manager” to a “Leader” management style to become successful in this new business environment.

Let’s take a look at how you can improve team and organization performance by transforming oneself from a traditional manager to a leader.

Traditional Managers vs. Leaders

Strategic Selling - All Three Roles Defined

Strategic Selling - All Three Roles Defined

As we are all aware, getting to know the customer and understanding their needs is not a quick and easy process. Customers possess a hierarchy of needs which have to be uncovered gradually. This is why we need a new type of salesperson for a new type of customer.

So what does this new breed of salesperson look like? For a start he or she has progressed from the more traditional, ‘lone ranger’ approach of selling to a more team-based consultative style. Our research shows that a consultative salesperson needs to fulfil three basic roles, that of business consultant, long-term ally and strategic orchestrator.

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