Motor’s “Live Green Go Yellow” Campaign to Fuel the Ethanol Industry
February 13th, 2006
Ethanol is made
said that the “Live Green Go Yellow” campaign launched at Super Bowl
XL is getting a lot of recognition at the Chicago Auto Show today.
In Chicago there will be several major buildings that will be
illuminated in yellow lights during this auto show to remind people
of their campaign.
GM has also
have made a personalized marketing effort in the streets in Chicago
letting everyone know about the “Live Green Go Yellow” campaign by
offering giveaways and having a major presence in the 2006 NASCAR
Craftsman Truck Series and promotions with 2005 NASCAR Nextel Cup
champion, Tony Stewart.
Green Go Yellow” campaign is intended to increase awareness of the
alternative E85 fuel. It is a mix of 85 percent ethanol which comes
from corn. By creating more demand for the product they hope that
more fueling stations will ad the alternative fuel. Plus GM already
has already manufactured 1.5 million vehicles with the E85
capability. GM calls them FlexFuel Vehicles. You need to check
your car’s owners manual to make sure that it will support the 85
percent ethanol and gas mixture. GM plans to install yellow gas
caps during the assembly on some of their cars to remind people that
they are able to fill their tanks with E85 gas too.
Not only does
E85 burn cleaner than regular gas it also is cheaper. Currently
there are only 600 gas stations offering the E85 fuel. This should
change with the marketing efforts and the price conscious people.
There are also efforts for expansion for the E85 gas pumps at this
time. California only has 4 stations at the time of this writing,
while New York had none. If you live in the Midwest, E85 stations
abound. For all the pumps across the nation you can visit
www.E85Fuel.com for an up-to-date list.
pursuing gasoline-savings solutions on many fronts on the way to our
ultimate vision of hydrogen fuel cell-powered transportation,” said
Elizabeth Lowery, GM vice president of environment and energy. “E85
ethanol burns cleaner than gasoline and is a renewable, domestic
fuel that can enhance the nation’s economy and energy security.”
There are two
big set backs for E85 fuel. One is the lack of availability in the
densely populated cities of New York and Los Angeles. The other set
back is the cost of E85 needs to be lowered even more. For example,
if the regular gas is selling for $2.10 per gallon, the E85 would
probably be priced at $1.55 per gallon. This still is a discount
over the regular gas but the E85 can burn more per gallon. Some say
between 10 – 15 percent more per gallon. An increase in the number
of people using the E85 will very likely lower the price
With the help
of General Motors “Live Green Go Yellow” campaign we just might see
the E85 fuel at every gas station across the country soon.
Best Syndication Staff Writer
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