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Microsoft admits to working on Zune which is an iPod Competitor

July 19th, 2006

Microsoft admits to working on Zune which is an iPod Competitor

Zune Prototype

Zune is going to be a lot like an Apple iPod music player along with iTunes.  Microsoft is putting together a product line called Zune. 

Microsoft acknowledged the projects existence to Billboard Magazine in an interview with Chris Stephenson who is Microsoft’s new general manager of marketing for MSN Entertainment Business.  Stephenson said that Zune is the “company's strongest effort yet to rein in Apple Computer's iTunes - iPod juggernaut, currently responsible for about 70 per cent of the digital music market and 75 per cent of the portable digital music player market.”

Apple makes so much money on the iPod that it accounts for over one-third of the net sales for the company.  If Microsoft is going to trample Apple iPod, the Zune needs to be an exceptional product line to compete.


Rumors as to what to expect for the Zune product are many.  While it is all speculation at this time the product sounds good.  Zune is expected to have a larger and higher quality display screen compared to the iPod.  It will have Wi-Fi networking capability for wireless transmission of data.  This also makes it possibly to share with other Zune players as well.  Other rumors is that it might be able to support gaming as the unit is supposed to house a 400 Mhz DPS processor making it more robust than what is needed for just listening to music or watching a video.

It is still in development and there is no exact release date set at this time.  It could possibly make it on store shelves in 2007 or 2008.

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Nicole Wilson
Best Syndication


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