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eBay Competition – Will Google be the next big Online Selling Company?

April 24th, 2006

eBay Competition – Will Google be the next big Online Selling Company?

eBay Keywords

Google has continually added more services that look more like eBay every day.  Ebay one of the long standing online auction site, might be shrinking in size with the potential of Google Base, currently a free to list service and Google Wallet to help in the sale transactions.

Ebay more than likely is very frustrated that they spent $400 million in advertising dollars for Google Adwords.  They are looking at ways to not fund the competition to potential slow the growth of their impending competitor.

A report in the Wall Street Journal said that eBay is looking for technology partners such as Yahoo! and Microsoft to slow down the growth of Google.  There are rumors milling about whether eBay wants to merge with another giant or just work along with another company as a method to maintain their business.


I could see a merger with Yahoo! potentially working out well.  Yahoo! Auctions have never really been that big and they would benefit with a strong auction site on their portal page.  Microsoft of course could invest in this; however I think they don’t have as much to gain from a merger.  Microsoft would probably like the idea of collaboration at this point and wants to get the AdCenter contextual advertising business going with eBay’s huge advertising budget.

Ebay in the mean time has eBay Keywords that look a lot like Google Adwords.  The eBay seller can pay for per click advertising to drive the sellers to their storefront or eBay listings.  It sounds like eBay might be planning for bigger things in the near future.


Ebay is still at the top of the auction selling paradise at this time.  If you plan on selling your stuff however, you should consider the options of other methods to sell.  Google Base and Craigslist are free to list your stuff for sale.  If you are not in a big hurry to sell you stuff you might be better off with these services.  If you are looking to sell a lot of stuff in a short amount of time eBay still is well worth it.  Ebay has enough buyers for the items that you increase your sales in a short period of time.


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Nicole Wilson
Best Syndication

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