eBay Competition – Will Google be the next big Online
April 24th, 2006
Google has continually added more services that look more like eBay
every day. Ebay one of the long standing online auction site, might be
shrinking in size with the potential of Google Base, currently a free to
list service and Google Wallet to help in the sale transactions.
Ebay more than likely is very frustrated that they spent $400 million in
advertising dollars for Google Adwords. They are looking at ways to not
fund the competition to potential slow the growth of their impending
A report in the Wall Street Journal said that eBay is looking for
technology partners such as Yahoo! and Microsoft to slow down the growth
of Google. There are rumors milling about whether eBay wants to merge
with another giant or just work along with another company as a method
to maintain their business.
I could see a merger with Yahoo! potentially working out well. Yahoo!
Auctions have never really been that big and they would benefit with a
strong auction site on their portal page. Microsoft of course could
invest in this; however I think they don’t have as much to gain from a
merger. Microsoft would probably like the idea of collaboration at this
point and wants to get the AdCenter contextual advertising business
going with eBay’s huge advertising budget.
Ebay in the mean time has eBay
Keywords that look a lot like Google Adwords. The eBay seller can
pay for per click advertising to drive the sellers to their storefront
or eBay listings. It sounds like eBay might be planning for bigger
things in the near future.
Ebay is still at the top of the auction selling paradise at this time.
If you plan on selling your stuff however, you should consider the
options of other methods to sell. Google Base and Craigslist are free
to list your stuff for sale. If you are not in a big hurry to sell you
stuff you might be better off with these services. If you are looking
to sell a lot of stuff in a short amount of time eBay still is well
worth it. Ebay has enough buyers for the items that you increase your
sales in a short period of time.
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