Ebay Selling - How
to market your item on eBay
June 6th, 2006
Ebay selling can be a rewarding business or part time income
opportunity. You can improve your chances for selling your item for top
dollar by how you present your auction listing.
Pictures are the number one way to sell your item. Without good quality
easy to see pictures your item could be overlooked or undervalued by the
buyers. If you have a white sheet that is wrinkle free, you can use
this as a back drop to the items that you are going to sell. Make sure
that you have adequate lighting and that you take pictures that are in
focus. Every computer monitor has different brightness levels and color
tones. So it is important to have generally lighter pictures so that
all people will be able to see on their computer. If color is involved
describe the color in the text of the auction to explain the color.
If the item you are selling is dirty, clean it up first. A cleaned item
will get more attention and show of the value of the item. If you are
selling collectibles, make sure you are careful when you do clean the
Don’t include items that are not included in the auction. People may
not understand it is not included and can be thought of as “misleading”
even though you say it in the text of the auction that it is not
included. You may have wanted to demonstrate how the item works, this
can sometimes be helpful, but try not to show other items if at all
Include all the details about the item that you are selling. Does it
have any accessories that come with it? Is it new in the box, used only
once and works perfectly. Is there any scratches or dents? These are
very important to the buyers to know this upfront. Hiding important
detail usually will end up hurting future sales on eBay by gaining an
unnecessary negative feedback rating.
Shipping details and return policy should be easily viewed and read on
the auction page. If you specify all the terms, your customer is
responsible for knowing the complete terms of the auction. If they try
to file a chargeback without returning the item in the specified time,
you can be protected from losing that money. Paypal does not usually
side on the benefit of the seller, but the more that you spell out your
terms the more leverage you have to win.
Don’t use annoyingly too big or too little fonts, flashing html or
unnecessary images or cartoons in your sales pitch. It doesn’t make the
buyer confident in purchasing from you. They will want to see that you
are able to ship the item and that you have a good track record. A good
looking auction page that is neat and informative will improve the
buyer’s confidence and should get you more bidders.
You can use third party auction seller’s systems or build your own html
code to come up with professional looking auction listings. Some of the
online sites that help sellers are Andale and Marketworks. These sites
not only help in the design of the ad, they help automate the launching
of the auctions, and they also will help in inventory, accounting, and
shipping as well. If you do any volume selling you should plan to use
these auction tools to help.
Whether you are selling one item or many, you should focus on being as
complete with the description of the item that you are selling.