Google Closer to
Online Word Processor - Company Buys Upstartle and Acquires Writely
- Is This a Setback for Microsoft?
acquisition of Silicon Valley based Upstartle, producers of the
online word processor Writely, may signal a new direction for
computer users. If Google offers the service for free, they may
obtain a large user base that grows each year. Insiders expect most
of the larger companies to stick with what they have right now, but
many small users may prefer an automatically updated word processing
experience for free.
It is no
secret that Google makes their money from advertising, and they do
it well, Google is successful primarily because they are the number
one search engine, and if you want to generate traffic, they are the
solution. We expect Google to place ads on their online word
processor but allow users to print the document ad-free.
been working feverishly to compete with Google Search. They may
have been better off sticking to their core business and developing
their own online version of MS Word.
We are not
sure why Microsoft did not launch their own online version; maybe
they concluded that their online advertising revenue was
insufficient to cover expenses, or maybe they felt they needed to
concentrate on search technology. Either way, many experts believe
Google will eventually expand their office offerings to include a
spreadsheet and possibly a database.
documents, accidentally released on the Internet by Google, show
that the company has ambitious plans. According to the Cable News
Network (CNN), Google’s online-application strategy "will help us
make the client less important...which suits our strength vis-a-vis
Microsoft and is also of great value to the user....Gmail started to
do this for webmail, but that's just a small first step. Infinite
bandwidth will make this a reality for all applications."
Back in the
1990’s Larry Ellison, the CEO of Oracle, promoted his idea of a
stripped down client that ran software stored on a larger server.
This made sense because you would not need many copies of the same
program on every machine. Ellison may have been a little ahead of
By Dan Wilson
Best Syndication Staff Writer
Search Engine Books
Keywords and Misspellings: serch ingine optimization
gooogle googal adsence adsense adwords publisher network adcenter adsente