- Five Reasons Podcasting Might Be Right For Your Home-based Business
been called the wave of the future. The truth, however, is that
podcasting is the here-and-now and is rapidly gaining momentum across
the world. There are podcasts available for just about any topic you can
think of from cooking to video games to religion. As of February 2006,
a Google search for the term “podcast” returns over 205,000,000 results.
The amazing reality of this is that it is still, in effect, an untapped
market that will continue its growth in the years to come.
Podcasting can have many uses for
the home-based business owner. It can be useful not only advertise, but
to also communicate your business message. Below are 5 tips on how to
use podcasts to benefit your business:
1. Reach your niche market Depending on your product, podcasting can
be the perfect way to reach new groups of people in your market. Believe
it or not, there are people out there looking for the product you
provide and this enables them to easily find them.
quickly becoming a new advertising venue as well. A podcast that is
listed in podcasting directories such as iTunes can reach thousands,
even millions of listeners. This can be a very inexpensive method for
advertisers on a budget.
The popularity of podcasts is a
steadily growing trend. Many people who are just beginning to learn
about podcasts will search for topics of there interest. This is a great
way to reach customers that you would not have been able to reach before
the advent of podcasting.
2. Share your passion Podcasting
is a great way to share what you love. If you are excited about a topic
or product, chances are that others out there are, too. A podcast on the
topic you are passionate about is a great way to connect with others who
also share that same passion.
People can hear your excitement over
the “airwaves.” I always enjoy listening to a program when the speaker
is obviously energized about whatever it is he’s speaking on. So, when
recording your podcast, keep a smile on your face and allow your
excitement to show.
3. Share information Many
home-based businesses have begun because they are filling a need. A
podcast can help this information reach the people that it will benefit.
For example, CWAHM.com was created to help women be at home with their
children while still contributing to their families financially. Many of
the sites’ visitors are buys moms who may not have the time to scour the
hundreds of pages the site contains. Our podcast, Christian Work at Home
Moment, airs once a week and is 24 minutes long. It’s an easy way for
moms to learn more about working from home without spending hours on
Make it a point to research your
topic and find all of the interesting and little known facets of
passion. Keep your listeners interested and they will want to hear more!
4. Become an “Expert” in your field
Creating a podcast can help to establish you as an “expert” in the
area your broadcast covers. You must be willing to take the time, do the
research and share information that is valuable and useful to your
Just as authors become experts by
researching and writing on specific topics, podcasters become experts by
sharing the information they find with their listening audience. There
is a big market for podcasts in a multitude of areas the next expert
could be YOU!
5. It’s easy - A podcast can be
started with virtually no cost or investment. In most cases, there is no
need to be “tech savvy” to be a podcast creator. It can be as simple as
using a phone to record your podcast through a service like Odeo.com.
There are, of course, more complicated set-ups, but to begin you truly
just need a topic, a phone and a quiet spot to record.
Podcasting is easy for listeners as
well. A podcast can be listened to directly from a website or downloaded
from iTunes and put directly on an MP3 device.
There are many reasons that a
podcast can benefit small and home-based businesses. This growing market
is an entirely new way to communicate information to the world. When it
comes to podcasting, the sky’s the limit. So take your business to new
levels and start podcasting today.
Jill Hart is
the founder of Christian Work at Home Moms, CWAHM.com. Jill and her
husband, Allen of CWAHD.com reside in Nebraska with their two children.
Listen to Jill’s radio show,
Christian Work at Home Moment, at
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