Next, it’s time to create your website. Sit down and write out
everything you want your website to include. Make a list of all the
products, details, prices, and options your customers will want to know.
The more information you give the customer upfront, without making them
search your website, the more sales you’ll make. Customers like clean,
warm websites where they feel that they have all of the necessary
information and can trust the person they are purchasing from.
Now it’s time to plan out the design and layout of your website. This
aspect is very important. You will need to make sure that your layout is
clear and easy to navigate. If possible, include a menu that is easy to
find and contains all of the different sections you’ve included on the
Also, consider a “site map”. A site map is a page or section of the
website that contains a full layout of every page and topic on the
website. Many small websites overlook this, but it is a very simple way
to give your visitors an overview of all that you offer. Almost all
large websites use site maps to aid their customers. Consider eBay
what website do you know that makes as much in profit as eBay? There
aren’t many out there. When you visit eBay, the third link on the
website, right up by the logo is “site map”.
Why do you think eBay put their site map in such a prominent place? They
know that the visitors to their site get easily overwhelmed. When you
click on the eBay “site map” link, you get a complete overview of the
all that eBay offers from registering on the site to contacting their
customer service departments.
When planning out the layout of your website, there are, of course many
aspects to consider. A few of the most important things to think about
How many pages will your website be?
Will your website be showcasing your products or a business opportunity?
How well do you know your demographic? Will your website be geared
toward women or men? What age group are you targeting? What are their
interests? What will catch their eye?
Compile this information and start to map out the graphics, pictures and
text that you want to use on your site. You want the text on your
website to be clear, concise and to the point. Your website visitors
will want to be able to easily scan your site for the information they
need in order to make their purchase. Use bulleted lists when possible
and keep your paragraphs to a maximum of a few sentences.
Finally, you are ready to put your plans into action. The easiest way
to create your website is by using a website template, such as Google
http://pages.google.com. The template will give you a framework and
allow you to somewhat “fill in the blanks” with the text and graphics
that you’ve chosen.
You’ve done it. You’ve created an online presence for your business.
You’ve picked a meaningful domain name; researched the demographic that
you’re trying to reach; and thought out the layout and other aspects of
your website in order to create a meaningful website that will be easy
for your visitors to use. You’re now ready to direct traffic to your
website and make sales.