Organic Search
Engine Optimization - SEO Content Keywords and Internet Marketing
for Blogs and Websites
March 8th
2006
|
 |
|
Sharon |
|
The fabled tales
of successfully tricking search engines into high rankings have
given way to a new truth, to achieve decent consistent ranking you
cannot engage in tricks but on focused optimization done in a
professional ethical manner. According to search sources, with the
latest Google update, there is no longer an even playing field when
it comes to search placement.
The new Google
ranking system gives an advantage to large, established businesses
that have achieved brand recognition. Does this mean small
businesses should give up on the Web as a marketing model? No, of
course not, they simply must develop quality content. To increase
your natural ranking (search engine rankings that are not paid for)
you must:
Write Good Text
Copy:
The website copy
should contain relevant text. Websites that use text rather than
large images will load faster and the search engines can easily
spider the text of the website for themes and keywords. Search
engines cannot discern the meaning of words and phrases that are
presented as an image. If you do use an image, be sure to include a
brief phrase or keyword as an ALT tag. The ALT tags help website
visitors who are visually impaired. ALT tags also convey the meaning
of the image to search engines.
Research Keyword Phrases:
Using terms and
phrases that relate to your product or service is critical. It is
important to use terms that potential customers would use when
searching for your product or service. Often products can be
described by a number of terms, for example soda, tonic and pop all
identify soft drinks. One term might be more prevalent in a specific
geographic region, which is fine if you are selling locally, but if
you are selling globally, optimizing for a single popular term could
be problematic. Consider optimizing different portions of your
website for various keywords and phrases that relate to the product
or service that you are promoting.
More information
on Determining Keywords -
http://www.small-business-software.net/determining-keywords.htm
Provide Valuable Content:
Websites linking
to a website are seen by many search engines as "votes". A link
typically implies quality content. The easiest and most effective
way to achieve a large number of links is to provide unique quality
content. This might be a free web based tool, information or other
content that is unique and relevant.
Examples of free
valuable content:
Website RSS
Button Creator -
http://www.feedforall.com/public/rss-graphic-tool.htm
Reprint Articles
-
http://www.small-business-software.net/free-website-content.htm
Monitor:
Monitor blogs for
online chatter about your product or service. If you find a product
review or question on a blog consider posting a comment. Ego
searches are an excellent way to stay informed and maintain a
strategic advantage over competitors. Monitor keywords or phrases
that relate to your product or service, and join conversations that
are relevant.
More on Ego
Searches -
http://www.feedforall.com/ego-searches.htm
Measure:
In order to know
what strategies are most effective in an industry or sector, it is
important to track the results. The easiest way to track web traffic
and conversions is web logs. Take a critical look at referrers,
trends, and what keywords result in the most traffic. Evaluating web
logs will assist a webmaster in determining what optimization
techniques are most effective.
Understanding Web
Logs -
http://www.small-business-software.net/understanding-web-logs.htm
Ultimately its is
foolish to attempt to trick search engines into high rankings,
efforts are better spent on building quality, consistent, valuable,
content.
Permissions: Permissions and
notification of use not required for this article.
By
Sharon Housley
Sharon Housley
manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing, publishing
RSS feeds and podcasts. In addition Sharon manages marketing for
NotePage
http://www.notepage.net a wireless text messaging software company.
PC Computers
Keywords and misspellings: Bell vidio games
G-Fource G-Force G Force Renigade Renagade P C |
RSS Feed to our Computer News
