A Florist’s World - Buying
Flowers Online is Easier Today than Ever
February 6th 2006
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Flowers Online |
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How pleasant
it is to enjoy the aesthetics of a vase full of colorful and
aromatic flowers. Flowers are known to have positive effects on our
moods, perhaps due to the fact that they are a living creation of
art, and thus the bilateral relationship developed with their owner
-- flowers offer their beauty in return for their owner’s attention
and watering. This living relationship is not the flowers’ sole
relationship. Don’t be alarmed, your darling flowers aren’t
cheating on you! But your flowers have already shared a vital
relationship with the florist, who decides which flowers to buy and
where to buy them from, who takes care of the flowers even before
they are in her possession, and who certainly leaves a personal
touch on the flowers, using the talents of artistry and style to
create a bouquet you won’t want to take your eyes off. Thus, it is
the florist who prepares your flowers for you -- not only in the
beauty of a bouquet, but also in the care that the flowers will
expect us to continue giving them.
Thanks to
today’s leaps in technology, specifically communication and
transportation, a flower growing in Mexico, for example, can be
transported to France within the span of twenty-four hours. Of
course, this seemingly simple statement involves a lot of work. A
good florist will scan the world market for quality and prices.
Naturally, flowers that can be bought locally will be, as they will
have less distance to travel, and arrive at the florist’s shop
quickly and safely. Since, however, freesias don’t often bloom near
London in January, a large quantity of cut-flowers do use their
frequent flyer cards as they make the trip from this to that
country, or this to that continent. Needless to say, extreme care
goes into preparing these travelers for their voyage.
When flowers
are coming right from the grower to the florist, they are usually
cut right before leaving for the airport (talk about last minute
preparations!) and prepared in the trucks on the way to the
airport. Flowers that retain water well are laid flat in boxes,
while more perishable and exotic flowers are guarded by individual
water holders on the stem. In this manner, the well-prepared
flowers make their trip. Most flights for these delicate passengers
will be extra cool to provide for a most enjoyable flight. Upon
arriving, the flowers are transported to cooled trucks which take
them to the florist. This exchange -- directly from the grower to
the florist -- is ideal, as the flowers spend less time traveling
from here to there, and the costs won’t be increasing as the flower
quality is decreasing.
The florist
keeps track of the above-mentioned process to ensure the fresh and
happy arrival of her materials. Upon receiving the packaged-up
bundles of joy, the florist is like a new parent for a few minutes,
unwrapping the flowers with utmost care, in order to get the flowers
the nutrition and safety they need.
However,
during the caring and feeding, the florist will consider the new
arrivals with much more scrutiny than would the parent of a newborn
(or so we hope), checking for imperfections and making sure quality
is first-rate. Once the flowers are cut to appropriate lengths and
safely refrigerated in water, the florist communicates to the grower
that all is well, and ideas are exchanged for future interactions.
Communication is a large part of the florist’s job, and this
conversation with the grower was certainly not the first, and will
not be the last.
A good
florist, while being a client of the grower, is also a seller, and
knows the importance of communicating with people like you -- her
clients. And communication with a florist is important. In a job
that requires such care for living flowers, as well as artistic
talent in arranging, the busy florist is never too busy to hear your
input, and in fact needs this important information: if the client
is to be happy with the result, communication must be strong between
the florist and client.
Flowers
truly can convey what words cannot say, so the specifics of what
type of event, who they’re for, preferences in colors, flowers,
textures, even the types of leaves used to give the bouquet body, is
important information. Specific holidays, such as Valentine’s Day
or Mother’s Day will also influence the client’s choices. The
florist needs your feedback to create the right bouquet.
Watching a
florist at work certainly gives the impression of an eccentric or a
mad genius at work. Suddenly, a flower that was placed with such
care is pulled out of the bouquet with a displeased look, then
placed almost identically back in its place. But something is
different, and the florist continues working with an appeased mind.
Florists are artists, and take care to create the perfect picture,
whether it is one conveying carefree joy or somber mourning.
When admiring
your bouquet sitting on your dining room table, keep in mind that
the florist who arranged it has done much more than arrange. The
florist ensures that the quality of the flowers is top notch even
before laying eyes on them. The quest for the freshest flowers is
now an international search, and the florist makes sure her flowers
are treated like first-class passengers during their trip to her
store.
Once at her
door, the florist continues the care she started, dexterously
cutting and submerging the stems in water. Happily seeing that the
flowers are finally safe and ready for the chef d’oeuvre, the
florist will create the masterpiece based on what her client is
looking for. The florist, a person of many talents, is, at the end
of the day, a businessman, a caretaker, an empathetic listener, and
an artist.
By Flor
London
This article was sponsored by
http://www.serenataflowers.com, an independent florist. Serenata
provides flower delivery within the UK and removes the costly
middleman by buying directly from the grower. Fresher than any
bouquet you’ll find in traditional flower shops, shop Serenata
Flowers for exclusive, well cared for bouquets at reasonable
prices. Reproductions of this article are encouraged but must
provide a link back to
http://www.serenataflowers.com
keywords and misspellings: florest
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