When designing your website and trying to select a fitting logo, there
are many features to consider, so take the time to find just the right
one ≠ itíll be worth it. Remember: a good logo works simultaneously to
convey a professional first impression to new customers and strengthen
brand loyalty in returning ones.
First, decide what kind of logo suits your business best. Some companies
make use of text-based logos, for example. With this type of logo a
unique look is achieved by creating a distinctive font and color
combination that sets it apart - this is called a type treatment.
Another type of logo illustrates exactly what the company does through
graphic representation. For instance, if your business sells ice cream
your logo might be the picture of a triple-scoop ice cream cone. This
type of logo works well for businesses that can be easily summed up in a
specific piece of imagery.
Lastly, a logo can be abstract. It could be a curly line, a shape or
something in that vein, which represents the company brand. This type of
logo takes time and money to be effective, as it starts off meaning
nothing ≠ only when a company grows and becomes more well-known can this
type of logo come to symbolize the product you are selling. For the
start-up company looking to gain exposure and break into the business
world, a logo that clearly sums up your business is probably a better
The process of choosing a logo
Selecting an appropriate logo will take some time and effort, but it is
this crucial initial investment that will ensure your companyís logo
will do its job over the long term. You might start off by brainstorming
about the image your company represents, or the message you want to
express to the public. This will help you focus on whatís important
about your companyís product and come up with an apt visual
representation of all it stands for.
Next, check out the competition to discover what youíre up against. What
logos do other businesses in your field use? Are they professional and
formal or creative and flashy? Once you determine the image your
competitors have established, seek to differentiate your own logo and
separate yourself from the crowd. If your logo and corporate identity
differ from everything else on the Internet, people will want to see
what youíre all about.
Keep it simple. Donít go overboard when choosing a logo because this is
always a big turnoff. Keep your logo crisp, clean, focused and
easy-to-understand. It should also be functional and focus on the
overall feel of your website and company in general.
Also consider how your business benefits your target market. Why do you
provide the best product or service online? If you can convey this
message easily and clearly through a graphical logo go ahead and do so.
If your customers recognize your logo and associate it with the main
crux of your product, they will bring you repeat business time and time
Choose a logo that looks good in black and white. Colors are great, but
when you need to send faxes or make photocopies the company logo needs
to show up strong and clear for everyone to see.
Whatever you do, stay away from clipart. Even if you want to avoid the
high costs of hiring a professional designer, there are better ways to
create a memorable logo that will last you for years to come. Many
design companies, for example, sell logos for discounted prices that you
can use as is or manipulate to suit your specific needs. One such
company that can design a logo to meet your needs is
Finally, donít choose a logo that follows the latest trends. A logo is
something you should expect to last a very long time, as it will come to
stand as a symbol for the quality and trustworthiness of your name. You
donít want it to look outdated in a few years and have to change it
entirely. Loyal customers look for a familiar logo and donít take too
kindly to logo changes.