A new website launched
by Wyeth called knowmenopause.com - Hormone Replacement Therapy HRT
June 2nd 2006
Several years ago, Wyeth developed a
wesbite called menopausehealth.com as part of an "educational" campaign
for women entitled VITALITY: HEALTH AND WELLNESS FOR MIDLIFE AND BEYOND.
It piggy-backed off of the ubiquitous TV and print ads featuring Lauren
Hutton touting hormone replacement as a longterm therapy for feeling and
looking good and for maintaining health. The wesbite didn't outright
state that estrogen prevented all of these diseases, just that the
evidence was mounting that estrogen LOSS caused all of them and that the
small increased risk of breast cancer associated with HRT (which paid
breast specialist Michele Blackwood said might not even exist) would, at
worst, be mitigated by the reductions in heart disease, colon cancer,
Alzheimer's, bone loss, tooth loss, you name it!
The NEW wesbite (knowmenopause.com) comes
on the heels of the results of the WHI (Women's Health Initiative) which
have been reported periodically over the last 4 years. Wyeth fortunately
has toned it down big time and makes no claims, theoretical or disproven,
for disease prevention, other than bone loss. They do touch on the WHI
results but state that if symptoms are intolerable, hormone therapy is a
good idea, when of course used in low doses for short durations of time.