HOW TO CONDUCT
A SUCCESSFUL TELESEMINAR
Teleseminars are an
excellent vehicle to increase your visibility, effectively promote
your products and services, position the organizer as an expert in
the field, and keep them coming back for more! They are a must have
tool in your online marketing arsenal. They will position you as an
expert in the field and give you a chance to soft sell your product
and services. The teleseminars can be conducted in the evening from
the privacy and comfort of home. No travel time, no expenses. Of
course, there are key ingredients (and a proven formula) to mounting
a successful online teleseminar campaign. If done correctly, the
results will astound you.
The Web Success Team just completed a successful teleseminar
campaign for MasterMind LIVE! — an international entrepreneurial
organization that helps people realize their full potential, as
individuals and as part of Mastermind networking groups.
The teleseminar was
positioned as a FREE 60-minute live evening event, with two
Mastermind Experts and Moderator engaging in lively discussion on a
variety of predetermined topics. Questions from the participants
were gathered in advance and incorporated into the discussion to
make it even more relevant for the participants. It also creates
interactivity and makes them feel part of the process. All listeners
were given a special phone number and code, along with a designated
day and time to call in.
In brief, the following three web pages comprised the campaign:
1. Sales Letter:
A one-page sales letter with engaging headlines and copy, photos and
audio of the speakers that details the 60-minute teleseminar; well
designed graphic presentation with branding; sign-up form to capture
name and email (for current and future marketing outreach
opportunities); and a Tell-A-Friend link for viral marketing to
increase your outreach. You can view this page on:
2. Congratulations for Registering:
This auto responder web page confirms their registration; has
identical campaign branding with photos and audio; gives registrants
the telephone number and guest code to call in at the designated
time; a link to an “ASK” page. The link to view this page is:
3. ASK the Experts:
This branded ASK page with photos and audio wants the registrant to
“ASK their single most important question for the Mastermind
Experts.” and begins their active involvement in the seminar. They
enter their question and submit it. This link is:
There’s More… Much More!
Of course that’s not all there is to developing a successful
teleseminar campaign (additional web marketing tools can be
utilized). Emails have to be sent to the target market, carefully
crafted to inform and entice. Bonus incentives are peppered
throughout the blasts to offer more attractive value.
Remember, FREE is not incentive
There has to be perceived value in order for people to spend their
valuable time on a tele-call. That’s where the skill of a copywriter
is critical. Let me clarify, not just someone good at writing copy,
rather an experienced web writer that is knowledgeable about what
copy works in the web world. There is also a delicate balance of
what is credible and what is hype; what resonates with the reader
and what is “too good to be true” — which translates into fewer
responses, fewer sign-ups!
WIN-WIN Benefits for ALL
To sum it up, the Mastermind LIVE! Teleseminar “sold out,”
correction “over-subscribed” (since the seminar was not fee based).
That was one barometer of success — a full house, or a full phone
line. What else made this Teleseminar so successful was the
organizers’ ability to offer and interest the participants in an
upcoming PAID Teleseminar Series, sale of their Mastermind book,
plus other caveats or incentives to participate.
It was a win-win for everyone. The organizers were able to build an
online community and an outlet for their products and services — and
make money; and the participants “sampled the goods” FREE, received
great value, and came back for more!
Web Marketing WORKS!
The Web Success Team, a direct response web marketing and
development company, has helped businesses, organizations and
entrepreneurs conduct successful teleseminar campaigns. For more
information on how to tailor a teleseminar campaign to promote
products and services, contact The TEAM today at:
http://www.websuccessteam.com or call (818) 222-5643.
Mention this article and receive a complimentary one-hour
consultation from a TEAM member. Also if you would like to receive
other Web Success Team Marketing Tips or find out additional
information on direct response web techniques, contact The TEAM at
Bob is a graduate
of UCLA with a degree in Psychology. He began his advertising career
in public relations, working in London, Copenhagen and Caracas,
Venezuela in the fields of international education and technology.
Upon relocating to the United States, Bob teamed with his creative
partner, Janette, to form SpeyerGraphix in 1982. Bob’s expertise is
in taking a company’s marketing vision and transforming it into
creative advertising strategies with practical cost effective
applications. In short, he will position a company’s products and
services through various new (web) and traditional (print) medias of
communications. Bob has successfully worked with Fortune 500 firms
to start-ups in the entertainment, manufacturing, consumer, computer
and hi-tech/electronic fields. As co-founder of Web Success Team,
Bob brings his strategic marketing and project management expertise
to work for Team clients.
Bob is Co-Founder, President of
Web Success Team and
Speyergraphix Design Studio.
Bob and his team can handle all of your offline design and
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