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Successful Marketing Online - To Blog or Not to Blog — That Is the Question!

March 6th, 2006

Successful Marketing Online - To Blog or Not to Blog — That Is the Question!

Blogger.com website

Hamlet, rather Shakespeare, please forgive me. The old Bard’s prose has never been more relevant when it comes to Internet Marketing. If you want to thrive on the Internet, and “not suffer the slings and arrows of outrageous fortune,” then read on. The objective of a web site is to have as many people view it as possible, provide useful information to sell your products and services, and to make money.

One way to accomplish this is to drive traffic to your website. That means Blogging. It’s effective, painless and best of all easy to set up and maintain. For the uninitiated, a Blog is an online journal where you control the content and the postings. You can Blog about anything you think your audience will want to read. It can be your own articles, press releases, other people’s content, current happenings ­ both personal and business oriented, successful projects, events, testimonials, resources, etc. Plus, you will want to have the postings contain hyperlinks to other sites (more on this later).


The Longest Journey Begins with the First Step…

Switching from old English to this Chinese proverb, it’s easy to get started. For those do-it-yourselfers, go to http://www.Blogger.com where you can learn about Blogging and set one up. Best of all, it’s FREE. Not only will you be Blogging right away, which we recommend doing as often as you can (realistically, at least once a week), but you will be able to archive articles or past Blog postings, import pictures, have email contact information, and a host of other useful features. Blogs can be set up as independent sites or integrated into your main website. We also recommend branding the Blog so it looks and feels like part of your site. You may have the ability to do this or your webmaster can assist you.


Does Size Matter?

Actually, the more you Blog (i.e. the bigger the Blog) the more traffic will flow to your website, and the more money you will make; or the more your message will get viewed. It all has to do with linking and search engines. First of all, the big search engines such as Google, Yahoo and MSN pay significant attention to Blogs. Their spiders are programmed to pick up the content. And the more you are spidered, the easier you are to find, thus the more traffic and higher rankings you will get, and will benefit from a stronger web presence.


You Are the Missing Link.

No I’m not calling you a Neanderthal or contradicting Darwin. I’m simply stating that to maximize the effectiveness of your Blog, you naturally need to create links. In the Biz we call it Natural Linking. Do the math. If Site A links to Site B, then A recommends B, therefore B has more value than a Site C (one that has no links to it) for search engines and their ranking system. Natural linking occurs when there are not only outbound links but inbound links as well (which have higher search engine value). The actual text of a link is in fact more important that the text in your website. Again search engines value link text more than content text.

For example, if your webpage contains information about the “worst president,” it will get spidered, but not nearly as often as using the hyperlink, such as: http://google.com/search?q=worst+president+in+history

So to summarize, Blogs are the best NEW resource of search engines because they use natural linking more extensive (thus more effectively) than the average web page.

No Time Like the Present — Web Presence, that Is!

As in the Ancient World, “All roads lead to Rome.” In the Web World, Blogs are but one avenue or way to market your website on the Internet. The Web Success Team specializes in generating results and traffic for our clients and has many innovative strategies and techniques to accomplish it. Contact the TEAM today at http://www.websuccessteam.com or call us for a free consultation at (818) 222-5643, and we promise to talk turkey — not history!

Bob Speyer, Co-Founder, President, Websuccessteam

Bob is a graduate of UCLA with a degree in Psychology. He began his advertising career in public relations, working in London, Copenhagen and Caracas, Venezuela in the fields of international education and technology. Upon relocating to the United States, Bob teamed with his creative partner, Janette, to form SpeyerGraphix in 1982. Bob’s expertise is in taking a company’s marketing vision and transforming it into creative advertising strategies with practical cost effective applications. In short, he will position a company’s products and services through various new (web) and traditional (print) medias of communications. Bob has successfully worked with Fortune 500 firms to start-ups in the entertainment, manufacturing, consumer, computer and hi-tech/electronic fields. As co-founder of Web Success Team, Bob brings his strategic marketing and project management expertise to work for Team clients.



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