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Direct Response Website Marketing - The Best Advice

April 30th 2006

Direct Response Website Marketing - The Best Advice


The Web Success Team: Launches Coaching Confidential…

A Direct Response Website for Personal Growth and Professional Development

The first thing that comes to mind is WOW when viewing Coaching Confidential (http://www.coachingconfidential.com) with Dr. David Schaefer. So much helpful information is packed into this site — and yet it looks uncluttered.

It is organized to capture a viewer’s full attention and to guide the visitor through its many portals of content. It’s like going through the rabbit hole into a wonderland of self-help and guidance.


This is an excellent example of a Direct Response Website that has easy to use navigation, audio to inform, an introductory self-assessment test to educate the viewer along with a name and email capture. This marketing technique will keep the channels of communication open and permit the Doctor to send additional information to benefit the viewer.

Obviously the main purpose of the site is to make the visitor familiar with Dr. David Schaefer, his techniques, his effectiveness as a master coach, and of course, his accessibility — should one want to engage his coaching services — on an individual or corporate basis.

The site will shortly add a membership area with a personalized user name and passwords feature for each individual to log in. He or she will “go through” a different rabbit hole and receive a potpourri of  self assessment tests, articles, resources, downloadable tapes, and a chat feature to dialogue with Dr. Schaefer.


There is also a tell-a-friend component to the site for viral marketing. It is strategically placed on the home page navigation bar along with rotating quotes from “Great Minds” for added inspiration.

In viewing the site, you can see the care and attention to details that the Doctor along with the Web Success Team (http://www.websuccessteam.com) has poured into Coaching Confidential to create and reflect the vision and spirit of Dr. Schaefer’s coaching philosophy.

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Bob Speyer, Co-Founder, President, Websuccessteam
Bob is a graduate of UCLA with a degree in Psychology. He began his advertising career in public relations, working in London, Copenhagen and Caracas, Venezuela in the fields of international education and technology. Upon relocating to the United States, Bob teamed with his creative partner, Janette, to form SpeyerGraphix in 1982. Bob’s expertise is in taking a company’s marketing vision and transforming it into creative advertising strategies with practical cost effective applications. In short, he will position a company’s products and services through various new (web) and traditional (print) medias of communications. Bob has successfully worked with Fortune 500 firms to start-ups in the entertainment, manufacturing, consumer, computer and hi-tech/electronic fields. As co-founder of Web Success Team, Bob brings his strategic marketing and project management expertise to work for Team clients.

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Copyright 2005 Best Syndication                   Last Updated Saturday, July 10, 2010 09:46 PM