Direct Response Website Marketing - The Best Advice
April 30th 2006
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The Web Success Team: Launches Coaching Confidential…
A Direct Response Website for Personal Growth and Professional
Development
The first thing that comes to mind is WOW when viewing Coaching
Confidential (http://www.coachingconfidential.com)
with Dr. David Schaefer. So much helpful information is packed into this
site — and yet it looks uncluttered.
It is organized to capture a viewer’s full attention and to guide the
visitor through its many portals of content. It’s like going through the
rabbit hole into a wonderland of self-help and guidance.
This is an excellent example of a Direct Response Website that has easy
to use navigation, audio to inform, an introductory self-assessment test
to educate the viewer along with a name and email capture. This
marketing technique will keep the channels of communication open and
permit the Doctor to send additional information to benefit the viewer.
Obviously the main purpose of the site is to make the visitor familiar
with Dr. David Schaefer, his techniques, his effectiveness as a master
coach, and of course, his accessibility — should one want to engage his
coaching services — on an individual or corporate basis.
The site will shortly add a membership area with a personalized user
name and passwords feature for each individual to log in. He or she will
“go through” a different rabbit hole and receive a potpourri of self
assessment tests, articles, resources, downloadable tapes, and a chat
feature to dialogue with Dr. Schaefer.
There is also a tell-a-friend component to the site for viral marketing.
It is strategically placed on the home page navigation bar along with
rotating quotes from “Great Minds” for added inspiration.
In viewing the site, you can see the care and attention to details that
the Doctor along with the Web Success Team (http://www.websuccessteam.com)
has poured into Coaching Confidential to create and reflect the vision
and spirit of Dr. Schaefer’s coaching philosophy.
Bob Speyer, Co-Founder, President, Websuccessteam
Bob is a
graduate of UCLA with a degree in Psychology. He began his advertising
career in public relations, working in London, Copenhagen and Caracas,
Venezuela in the fields of international education and technology. Upon
relocating to the United States, Bob teamed with his creative partner,
Janette, to form SpeyerGraphix in 1982. Bob’s expertise is in taking a
company’s marketing vision and transforming it into creative advertising
strategies with practical cost effective applications. In short, he will
position a company’s products and services through various new (web) and
traditional (print) medias of communications. Bob has successfully
worked with Fortune 500 firms to start-ups in the entertainment,
manufacturing, consumer, computer and hi-tech/electronic fields. As
co-founder of Web Success Team, Bob brings his strategic marketing and
project management expertise to work for Team clients.
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