This tool has the ability to
search Google, Yahoo! And MSN together, remove duplicate results
and then sort them by Page Rank.
Further, you have some options you
can chose before you launch your query. For example, you can
specify a Page Rank range you want to search for. Only want to
find PageRank 7 to 9 sites? Sure, you can do that. What about
finding some of those jewels in the rough. Those sites with
High PageRank but are buried in the lower results? Yup you can
do that too.
You can tell it to start at result
50 and return listings from there. That way you can maybe find
those sites which may be a little easier to get links from.
For example, a “regular” search
for just about any term, with the PR range of 0 to 9 will
obviously sort by PageRank. And as we all know, it is almost
impossible to get a link from anyone above PR6. They just don’t
hand out links like that unless they are really willing.
But, if you limit the scope of
your search to either lower PageRank sites and/or deeper results
who knows what you’ll find.
So, let’s take a look at what
PRASE isn’t.
Well, it isn’t a full fledged
engine, which means it doesn’t give you the breadth of results
you’d see at Google or Yahoo! But don’t let that stop you from
bookmarking it and using it on a regular basis (I know it’s
already been added to my own MyWeb page).
Now that that is out of the way
let’s look at what this gem can really do.
For link building it’s a no
brainer. What could be better than searching for site to
request links from then having them sorted for you by Page Rank
after duplicated have been removed? I was playing with it quite
a bit this morning and it’s a very handy tool for doing this.
The reason I like it is, no matter
how many people tell you that Page Rank is dead, I’m here to
tell you it isn’t. Sure it’s been devalued, but I’m here to say
that a link from a PR 8 site will always be worth more than a PR
4 site, especially if the sites are similarly related to yours.
So, that being said, why wouldn’t
you want a list, sorted by Page Rank to work off of?
But wait that’s not all. This
also shows you the current rank on the engine the listing came
from. This is handy to perhaps help determine why one engine
felt it was more relevant than the others. You could, with some
work, start to figure out why the engines consider some sites
important.
In addition, you could use this
tool in combination with one like Yahoo Site Explorer to begin
to develop a deeper understanding of what goes into some of
those links.
For example, let’s say you perform
a query and find a high PageRank site that seems to offer little
in terms of quality. Using Site Explorer you could then explore
this URL to see what its made of. Why does it have that high
PageRank? Perhaps it has a few quality links from universities
or government site, for example. In any case using a variety of
tools one can begin to develop a pretty comprehensive list of
links to request in a short time.
This engine accepts the same types
of queries as you’d use on other engines: “Link:” “site:” and
so on, so don’t be afraid to experiment with it.
I know as time goes on I’ll
be using it more and more for so many things from link building,
to deep link building to competitive intelligence gathering.
Provided this tool stays free, it will be one of many in my
regularly used arsenal of tools.
Rob Sullivan is a SEO Consultant and Writer for
Textlinkbrokers.com
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