Website Design -
Google, MSN, and Yahoo Ads look different in each Browser
Now, instead of
wide blue bars there are sleek silver-grey bars.
Also, the top bar where the
search box is became narrower. To me this makes the page seem less
“closed in” and more visually appealing. I now feel as if I can
trust the results more because they have more room.
I’ve also noticed that MSN has
been playing with the display of the titles. Before this change,
they seemed to bold the entire title, as well as bolding terms which
matched the search query in the snippet.
Now, they still bold terms
matching the query in the snippet but they also only bold the search
term matches in the title. Additionally, the font used for both the
title and snippet are smaller.
These help to create a more visually appealing search result making
it easier to spot the best match to what you are looking for.
You see as humans, we like to
take the easy way out. Most of us are “scan and click” search
engine users. We scan the results hoping something will “jump out”
at us. This is how Google became so popular because they realized
early on that we like visual cues to help guide us on the web.
tried this for a while I found examples of it dating back to 2004,
but most recently even as recent as a few days ago there was no
bolding on matched terms.
When you look at the sponsored results you will see even more
While looking at searches performed in Firefox, I thought I’d
perform those same searches in Internet Explorer. Here’s where
things got interesting.
While the organic results were the same, some things caught my eye.
First, the sponsored ads appear much smaller in Firefox than IE.
The font size used to display the top and side sponsored ads is
smaller than the organic results. In IE they are the same.
Also, in Firefox I was seeing Yahoo! sponsored results, however in
IE I was seeing Microsoft Sponsored results. That’s right, I
was seeing different sponsored results providers depending on the
browser I was using.
Even the layout of the sponsored ads was different. With Firefox
and the Yahoo! ads, the top sponsored stretched across the page and
the side sponsored started at the same line as the organic result,
creating a fairly large blank spot in the upper right hand corner of
However on the IE browser with MSN ads, that blank space disappeared
and the side sponsored ads moved up to be in line with the top
sponsored results. It made the page look much more organized.
see if perhaps they were doing some kind of browser detection before
rendering the page but I didn’t see anything other than some style
modifications for IE on Mac.
course, this is still early in the game for the new MSN look. I
expect they will continue to tweak and refine it until it’s just
right. As a result, if you do try the same tests I did (with a side
by side browser test) you may not see the same results.
In the end I do have to say,
results aside, the new look is more visually appealing and at least
for me makes it easier to accept the results. I don’t feel
overwhelmed because of the previously small space available.
Rob Sullivan is a SEO Consultant
and Writer for
http://www.textlinkbrokers.com. Textlinkbrokers is the trusted
leader in building long term rankings through safe and effective
Keywords and misspellings: website marketing
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