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A Message to Technology sites ::
Digg Yourself to get Slashdotted!
March 11th
2006
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Slashdot Website |
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One of the best
ways to promote your site is to generate buzz that gets carried
offline. One way to do that is to ensure others know what you are
doing but sometimes this can be difficult especially in today’s
fiercely competitive online market.
There are areas
of the web which are geared towards helping some of those sites and
if your site is a technology or tech related site then this article
is for you. The web is all about Buzz. Those who can generate the
most buzz about themselves through press releases, link baiting,
blogging, social networking or whatever other tactic they use
generally will reap the rewards.
But for some
sites in some industries it can be extremely difficult to generate
buzz about themselves that the rest of the web will notice. After
all, not many people even know what an ice worm is, or how
scientists recently discovered a huge cave full of poisonous frogs.
In fact, most people could care less even if it is a significant
scientific breakthrough or discovery.
So just how does
a science or technology site build buzz? There is a way to generate
buzz about your new scientific achievement or breakthrough. It is
done through a site called Digg.
From Digg’s FAQ:
”Digg is a
technology news website that combines social bookmarking, blogging,
RSS, and non-hierarchical editorial control. With Digg, users submit
stories for review, but rather than allow an editor to decide which
stories go on the homepage, the users do.”
In other words,
Digg is a place where technology stories go and get found by users
who then vote on them. The more votes a story receives, the better
it does on Digg. For example, the two stories I referenced above
came from Digg. They were voted on by readers and selected as two
of the more important science stories.
The really great
buzz comes from the stories which get promoted to the homepage of
the site. So the obvious question becomes: How do I get my
technology story on the front page of Digg?
Well, the first
thing is to submit it to the Digg queue. From there it gets
reviewed, or “digged” by Digg users. The more “diggs” it receives
the higher it moves up. The sites with the most diggs move to the
home page. And it is from this home page where most of the real
traffic happens.
But wait, it gets
better. If you do happen to get your story on the front page it can
even grow beyond Digg. That’s right, Digg becomes the launching
point to the next level of technology promotion: Slashdot.
Now, Slashdot
isn’t just for technology stories, but having it first appear in
Digg helps improve the chances of your story or article being
slashdotted (as it’s called). According to Wikipedia, the “Slashdot
Effect” ”Is the term given to the phenomenon of a popular website
linking to a smaller site, causing the smaller site to slow down or
even temporarily close due to the increased traffic.”
That is correct:
There have been documented cases where a website has slowed down or
gone offline altogether because of the huge influx of traffic
generated by being Slashdotted. But, on the other hand, if you can
keep your site running through the Digg phase and the slashdotting
phase your site could come out smelling like roses.
This is because
over the course of those couple days when everyone is reading about
your site, they are also blogging about it and linking to it.
Consider this Digg/Slashdot tactic as the most extreme form of link
baiting. Instead of getting a few dozen sites to link to you for
something you wrote you could have a few hundred or thousand sites
link to you over the course of a few days.
And you thought
promoting your technology site would be difficult.
By
Rob Sullivan
Rob Sullivan is a SEO Consultant
and Writer for
http://www.textlinkbrokers.com. Textlinkbrokers is the trusted
leader in building long term rankings through safe and effective
link building.
Keywords and misspellings: website marketing
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