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A Message to Technology sites :: Digg Yourself to get Slashdotted!

March 11th 2006

A Message to Technology sites :: Digg Yourself to get Slashdotted!

Slashdot Website

One of the best ways to promote your site is to generate buzz that gets carried offline.  One way to do that is to ensure others know what you are doing but sometimes this can be difficult especially in today’s fiercely competitive online market.

There are areas of the web which are geared towards helping some of those sites and if your site is a technology or tech related site then this article is for you. The web is all about Buzz.  Those who can generate the most buzz about themselves through press releases, link baiting, blogging, social networking or whatever other tactic they use generally will reap the rewards.


But for some sites in some industries it can be extremely difficult to generate buzz about themselves that the rest of the web will notice.  After all, not many people even know what an ice worm is, or how scientists recently discovered a huge cave full of poisonous frogs. In fact, most people could care less even if it is a significant scientific breakthrough or discovery.

So just how does a science or technology site build buzz? There is a way to generate buzz about your new scientific achievement or breakthrough.  It is done through a site called Digg.

From Digg’s FAQ:


”Digg is a technology news website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control. With Digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do.”

In other words, Digg is a place where technology stories go and get found by users who then vote on them.  The more votes a story receives, the better it does on Digg. For example, the two stories I referenced above came from Digg.  They were voted on by readers and selected as two of the more important science stories.

The really great buzz comes from the stories which get promoted to the homepage of the site.  So the obvious question becomes:  How do I get my technology story on the front page of Digg?

Well, the first thing is to submit it to the Digg queue.  From there it gets reviewed, or “digged” by Digg users.  The more “diggs” it receives the higher it moves up.  The sites with the most diggs move to the home page.  And it is from this home page where most of the real traffic happens.


But wait, it gets better. If you do happen to get your story on the front page it can even grow beyond Digg. That’s right, Digg becomes the launching point to the next level of technology promotion: Slashdot.

Now, Slashdot isn’t just for technology stories, but having it first appear in Digg helps improve the chances of your story or article being slashdotted (as it’s called). According to Wikipedia, the “Slashdot Effect” ”Is the term given to the phenomenon of a popular website linking to a smaller site, causing the smaller site to slow down or even temporarily close due to the increased traffic.”

That is correct:  There have been documented cases where a website has slowed down or gone offline altogether because of the huge influx of traffic generated by being Slashdotted. But, on the other hand, if you can keep your site running through the Digg phase and the slashdotting phase your site could come out smelling like roses.

This is because over the course of those couple days when everyone is reading about your site, they are also blogging about it and linking to it. Consider this Digg/Slashdot tactic as the most extreme form of link baiting.  Instead of getting a few dozen sites to link to you for something you wrote you could have a few hundred or thousand sites link to you over the course of a few days.

And you thought promoting your technology site would be difficult.

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By Rob Sullivan
Rob Sullivan is a SEO Consultant and Writer for http://www.textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective link building.



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