|
Website Design, Hosting and SEO Tutorials 
RSS Web Design Tutorial News Feed
PHP MySQL Web Site
Design Tools - PhpNuke PHPbb and WordPress Mambo Joomla Internet
Database Publishing
|
 |
|
Mambo Website |
|
Web Site design has gone through many changes over the decade and it
appears that the database driven website is the newer iteration in this
process. There have been many non-database driven programs by various
makers including Microsoft and Netscape. Some of the more popular
programs are FrontPage and Dreamweaver.
There are limitations to those popular programs and the next “big thing”
is php driven sites using SQL as the database. PHP (stands for Personal
Home Page Tools) and is an open-source reflective programming language.
It was originally designed for dynamic web content and is mainly used
for server-side applications.
Although the roots of PHP date back to the early 1990’s, it wasn’t until
1997 that many web designers took notice. Since then Zend Technologies
in Ramat Gan Israel has overseen the development of the programming
language.
PHP MySQL Web Site
Design Tools - PhpNuke PHPbb and WordPress Mambo Joomla Internet
Database Publishing
Search Engine Optimization - SEO and Website
Marketing For Website Publishers - Copyright is Still Important - Timing
Creates Page Rank
|
 |
|
Search Engines |
|
I think the
Internet has changed our concept of what is important in
copyright policy. For instance, Google gives relevance to date
posted. In other words, you could steal a story from someone
and post it elsewhere, but Google still gives the first article
posted higher rank. Initially, people tried to change the date
on their webpage or the date that the article was posted, but
Google quickly began to discount that date, but determined the
date from the date Google picked found it.
It could
actually benefit a newspaper to have articles posted elsewhere,
even without a link. If the story is about soccer, with the
word soccer many times in it, the original page will gain a
little more page rank if it is copied – compared to other
different articles about soccer that were not copied.
Search Engine Optimization - SEO and Website Marketing For
Website Publishers - Copyright is Still Important - Timing
Creates Page Rank
The Elements of
Good Website Design - Web Templates Can Make Web Sites More Appealing
|
 |
|
Template Dogma |
|
Whether you
build a website by hiring the services of a professional web
designer, purchasing ready-made design templates, or using your
own HTML skills, good design features are important if you want
to create a successful and popular online destination. How often
have you come across a website that was frustrating to browse?
I'm sure the answer is, "All the time."
Unfortunately, there are many terrible websites floating around
in cyberspace - and that includes professionally designed ones!
When it comes down to it, good design is good design and it
doesn't matter if you pay $1000 or $20: if certain design
elements are left out in the cold during the design process, the
usability of your site will definitely suffer.
Even the
experienced web surfer may not realize just how important a
website's design is to visitors, but the truth is, the design is
critical, especially if you plan to earn revenue from the site,
want to attract a lot of people, and keep them coming back for
more.
The Elements of Good Website Design - Web Templates Can Make Web
Sites More Appealing
The Importance of
a Good Website and a Good Logo - Who To Contact For Web Site Design
and Templates - Online Business and Marketing
|
 |
|
Template Dogma |
|
If you run a
serious online business your website is probably the major
contributing factor to your success, especially if it’s
well-designed, user-friendly and informative. The company
website is the prime connection between you and the
all-important customer base, upon which every business relies.
So it makes sense that everything a person sees on a website
should project an image that is consistent with your corporate
identity.
In
particular, a logo is a visual design element that works as a
symbol of a company’s goals, attitude, and target market. It
represents a company and, if chosen well, can work wonders for
your business. Over time, a well-chosen logo becomes synonymous
with your company and will take you a long way. Think of
McDonald’s golden arches, or Coca Cola’s famous red and white
swirl design, and you’ll understand the power of a logo.
The Importance of a Good Website and a Good Logo - Who To
Contact For Web Site Design and Templates - Online Business and
Marketing
Working from Home:
Creating your first website - How To Start Your Own Home Based Business
and Make Your Own Web Pages
|
 |
|
Business |
|
Starting a
home-based business is a huge undertaking. Creating an online
presence for your business can be equally overwhelming. Where do
you begin to learn the basics of creating your first website?
It’s actually much simpler than you’d think. Listed below are a
few tips and tricks to make your first website pain-free.
First, you’ll
need a Domain Name. A domain name is what your website visitors
will type in to visit your website. For example, the domain name
that you would type in to find Christian Work at Home Moms is
www.CWAHM.com “CWAHM” being the actual domain name portion of
the website address.
You can
purchase a domain name for less than $9.00 a year at places
across the internet, such as www.GoDaddy.com. On the main page
of GoDaddy.com you’ll find a spot where you can search to see if
the domain name that you’d like to purchase is available. You
want the domain name that you choose to be descriptive and easy
to remember.
Working from Home: Creating your first website - How To Start
Your Own Home Based Business and Make Your Own Web Pages
Website Design -
Google, MSN, and Yahoo Ads look different in each Browser
|
 |
|
Google Search
Engine |
|
Now, instead of
wide blue bars there are sleek silver-grey bars.
Also, the top bar where the
search box is became narrower. To me this makes the page seem less
“closed in” and more visually appealing. I now feel as if I can
trust the results more because they have more room.
I’ve also noticed that MSN has
been playing with the display of the titles. Before this
change, they seemed to bold the entire title, as well as bolding
terms which matched the search query in the snippet.
Website Design -
Google, MSN, and Yahoo Ads look different in each Browser
Profile of a
Successful Teleseminar Campaign
|
 |
|
Web Success |
|
Teleseminars are an excellent vehicle to increase your
visibility, effectively promote your products and services, and
keep them coming back for more! They are a must have tool in
your online marketing arsenal. They will position you as an
expert in the field and give you a chance to soft sell your
product and services. The teleseminars can be conducted in the
evening from the privacy and comfort of home. No travel time, no
expenses. Of course, there are key ingredients (and a proven
formula) to mounting a successful online teleseminar campaign.
If done correctly, the results will astound you.
The Web
Success Team just completed a successful teleseminar campaign
for MasterMind LIVE! — an international entrepreneurial
organization that helps people realize their full potential, as
individuals and as part of Mastermind networking groups.
Profile of a Successful Teleseminar Campaign
The left wing (and
the right wing!) address Web Analytics and the solution
to measuring the “Long Tail.”
|
 |
|
Couple of Chicks
Marketing |
|
Have you ever
wanted a solution to a problem, and even though you feel like you
have been asking over and over for help…it feels like no one is
listening to you? Then one day there it is! Someone has a simple,
easy to understand answer that provides you with the perfect
solution to your dilemma!
Ironically on the
day “A Couple of Chicks E-Distribution Marketing” officially
launched our New Web Analytic Tool, I woke up to read a brilliant
article The Long Tail and Analytics written by Rob Sullivan. He
addressed the burning issue that all SEM firms have…. “As a search
engine marketer we need to not only focus on those high traffic more
generic words, but also put some effort towards lower traffic, but
more than likely higher converting keywords.”
The left wing (and
the right wing!) address Web Analytics and the solution
to measuring the “Long Tail.”
Microsoft's adCenter
Contextual Search Advertising Program to Compete with Google Adsense -
Adwords
|
 |
|
MS adCenter |
|
Microsoft has been working for over a year on an advertising program to
compete with Google and Yahoo. On Friday, Microsoft demonstrated 15 of
40 prototypes during its adCenter Demo Fest at their headquarters in
Redmond Washington.
The company announced that they are opening a laboratory in Beijing to
develop new technologies. About 22 researchers in Beijing will work with
at least 20 in Redmond in what they call the adCenter Incubation Lab (adLab).
Eventually there could be as many as 50 scientists assigned to the
project in Beijing.
Microsoft's adCenter
Contextual Search Advertising Program to Compete with Google Adsense -
Adwords
Website Marketing
Strategy Tips
|
 |
|
Sally |
|
Promoting your site on a
shoestring can be done - but you will have to roll up your
sleeves. It takes time, smart thinking and a willingness to
really be in communication with your audience. Take notes from
The Cluetrain Manifesto:
"If you only have time for one clue this year,
this is the one to get...
"These markets are conversations. Their members
communicate in language that is natural, open, honest, direct,
funny and often shocking. Whether explaining or complaining,
joking or serious, the human voice is unmistakably genuine. It
can't be faked.
"Most companies, on the other hand, only know how
to talk in the soothing, humorless monotone of the mission
statement, marketing brochure, and your-call-is-important-to-us
busy signal. Same old tone, same old lies. No wonder networked
markets have no respect for companies unable or unwilling to
speak as they do.
Website Marketing Strategy Tips
Using subdomains
to bypass Googles sandbox
|
 |
|
Sub-domains |
|
There was
apparently some talk at SES Chicago on getting a site indexed in
regular results a lot quicker. This involved the use of an existing
established similar domain (either one you own or one you bought)
and use it to help you get a site out of the “sandbox.” The full
forum post can be found here.
The technique is
in the gray-to-black range. I wanted to mention that first, however
if your site has been boxed for a while, this may be an alternative
for you. It also requires some coding, and assumes your site is
built in PHP although I would also guess there is similar ASP code
out there.
First lets look
at how this works: You have an established related domain and a new
domain which is ‘boxed. By establishing a subdomain on the
established site and mirroring the content of the new domain there
you will get the new subdomain indexed more quickly because it would
inherit some of the trust of the main domain.
Using subdomains
to bypass Googles sandbox
Powerful Internet Tool
Wiki - What SEOs can learn from it
|
 |
|
Wikipedia |
|
I’ve been
actively researching ways to quickly and effectively build
content to websites. And while blogs tend to be near the top of
the list, there are other opportunities out there.
One such
opportunity is a Wiki. And while a Wiki won’t suit all sites,
there are those that can use a Wiki effectively. If you think
you are one of those sites, take a look at this article.
What is a
Wiki?
Wiki is a piece of server software that allows users to freely
create and edit web page content using any Web browser. Wiki
supports hyperlinks and has a simple text syntax for creating
new pages and links between internal pages on the fly.
Powerful Internet Tool Wiki - What SEOs can learn from it
Will Google Music
Search Affect Some Affiliate Websites?
|
 |
|
Google Result One
Box |
|
Google is
offering a music search feature. The music box feature is
prominently placed above the regular search results. Google calls
this area their “one box” area where information such as weather,
movies or books are prominently displayed.
"When we did
log analysis, we found a surprising number of users doing queries on
Google for music," said Marissa Mayer, Google Product Manager. Yahoo
has offered a similar feature for music.
The “one box”
area will provide information about the artist, a few albums and a
picture. Not all artists have popped up in our searches. No box
popped up in our search for Aerosmith or the Rolling Stones at this
time.
Madonna popped up in the “one box” area though.
Will Google Music
Search Affect Some Affiliate Websites?
Picking
a Good Web Host is Critical to Developing a Good Web Business
|
 |
|
Who Is Your Web
Host? |
|
Choosing a
good Internet Website Host could be one of the most important
things you could do. Is it going to be an easy set up? Will
they handle your domain Registration? And the most important
question is: How much will it cost?
Most web
hosts will handle your domain registration. Your job would be
to figure out the best possible domain name like
www.best-possible-name.com. This is your URL where people can
find your site. Picking a host is just as important as this.
As your
business / company expands, you may want added features on your
website. Maybe you will want a forum / bulletin board for your
customers and potential customers to discuss your products. You
might want to have a personal Blog. These are all features you
should consider before choosing a web-host.
Picking a Good Web Host is Critical to Developing a Good Web
Business
Are you offering your
customers TOO MANY choices?
|
 |
|
Are choices
always good? |
|
Are you offering too many choices to your subscribers? How reducing
customer choices sells more. It has been taken for granted that more
choice is good for customers. But is this true?
New research says it's *not* true that more choice equates with more
sales. The new research suggests that you are much better off as a
marketer if you can identify a customer's needs and circumstances, and
then present that customer with a *small number of choices* based upon
what you have found out.
One reason why a good salesperson can increase sales is that a
well-trained and experienced salesperson functions as a very selective
filter. Rather than presenting lots of choices to the customer, the good
salesperson *focuses in* on that special one or two choices most likely
to excite the customer and get him or her to buy.
Are
you offering your customers TOO MANY choices?
Deep
Linking and Hosted Marketing Pages
|
 |
|
Power Linking |
|
The problem with Search Engine Optimization
is that every body does it. Whenever a new technique gets
into the public domain, it soon becomes overused. As the SE
industry is itself becomes more and more competitive,
increasing the pressure to deliver relevant, quality
results, the search engines quickly devalue it for their
algorithms, in order to maintain the credibility and
usability of their search results.
Linking is a case in point. A central factor
to “relevancy”, inward/outward links contribute significant
weight to page rank and overall search ranking. However, as
linking is now both hackneyed and abused, the SE’s are
damping or reducing the weighting attached to certain types
of links. As they become more sophisticated, the SE’s are
able to differentiate between links for their relevance both
to the page they are on and the page they point to.
This has in turn led to a renewed emphasis
on quality content useful, unique, timely, fresh and
links that fit into this new paradigm are given more
weighting than those that don’t. Not only are link farms
out, but links on so-called resource pages, even when
properly categorized and sparingly placed (not more than 100
per page) are being penalized.
Deep Linking and Hosted Marketing Pages
Link Trading Myths
Uncovered
|
 |
|
Authors Program |
|
Google has just sent the Search Marketing world
into a frenzy of hair pulling and nail biting. Its latest shake
up of its algorithm has put paid to unrestrained link swapping.
It had gone overboard like Meta tag stuffing before it. Even
before this latest revision, all signs indicate that the Search
Engines were beginning to devalue reciprocal links and forum
signatures in their SERP’s .So what is a harried webmaster to
do? Are backlinks still relevant to search rankings? If they
still count, how do you acquire them without running afoul of
the SE’s?
The answer to that is Link Trading. Link trading
also known as Link Renting, is simply paying to have a link
pointing to your site from another site, usually, with a high or
higher page rank. In essence you are buying the linking site’s
traffic and, if your own site is related, its search relevancy.
Link trading came into vogue even before the
current SE upheavals because it was often the only way a new or
lowly ranked site could get any links from authority sites. Its
principle advantage from a search rankings point of view is it
is a one-way link the most valuable kind and thus
constitutes a high quality link.
Link Trading Myths
Uncovered
How to Create
Really Simple Syndication RSS / XML web pages
|
 |
|
XML Code for RSS
page |
|
It has got to be one of the
simplest programming tasks. Basically all you need is a page
formatted in XML format and with an .XML extension. Here is what
you need to do.
RSS feeds need three portions of
data to make a news feed. The first is the title. This is the
title of your article. This will be placed within title tags
<title> …. </title>. The second is the description placed within
the description tags <description> …. <description>. The last
necessary component is the link that must be placed within the link
tags <link> …. </link>.
So after you complete an article
or blog just create a new feed in your XML page with those tags. We
usually copy the last XLM feed and then paste it above the first one
and then fill in the tags with the new feed criteria. Then save it
and upload the page to the website.
How to Create
Really Simple Syndication RSS / XML web pages
Beware Is Your Website Generating
System Really Turnkey?
 |
|
Screen Shot |
|
Many newbie internet marketers fall for the
deceptively simple 'turnkey' website or internet marketing system.
Unaware, they buy a turnkey system, perhaps even with a year of
hosting, and expect the money to come pouring in within 30 minutes.
The hours pass, and the days pass. They realize there was something
not included in this 'turnkey' system: customers or a way to get
them.
Ewen Chia recognized this problem and developed a brilliant system
for the newbie marketer: a turnkey website with what might be called
a traffic generation laboratory. The system itself is monetized from
front-end to back-end, and the ad copy is superb, ensuring high
conversion. You can see the
introductory ad copy for yourself.
Beware
Is Your Website Generating System Really Turnkey?
Reverse
Engineering Google Business Strategies
|
 |
|
Google Strategies |
|
What’s in a name? That’s a good question.
Some feel that the name that you are given at birth provides and
accurate description of who you will turn out to be.
So I began to wonder, does a domain name say as much about a future site
as your name says about you? I decided to take a look at some of the
domain names registered by Google to see if I could get an idea of what
the company may be up to in the future and came up with some interesting
ideas which I will share with you here.
Etymology is the study of the history of words. And through etymology
you can find out just what your name means. I looked my name up and it
means “bright fame.” I guess that’s not too far from the truth :)
In any case, I took some time one day to see if I could track down some
of the other domain names Google owns.
Reverse Engineering Google Business Strategies
The Good and the Bad of
SEO – From Googles Mouth!
|
 |
|
Google SEO |
|
I recently had the opportunity to ask
questions of some Google staffers. There were some questions I felt I
needed to get verification on, so when I had the opportunity via a
conference call I took it.
In this article I highlight some of the points made during the call so
you know what Google thinks.
You know its bad when you take time from your holidays to come into work
to attend a conference call. But that’s what I did a few weeks ago. You
see I had to because I was going to have the opportunity to ask some
Google employees specific questions on things that I’d been pretty sure
about, but wanted to hear it right from the horses mouth.
The Good and the Bad of
SEO – From Googles Mouth!
Website Creation
and Hosting has Become Much Easier
|
 |
|
Hosting Services |
|
Not long ago there
were few choices when it came to Internet Registration and Hosting.
Today there are endless choices and the costs associated with
website ownership have dropped drastically. We will be discussing
some of the ways a person can create and manage a website.
What should you
name your site? The answer to that question will be determined by
what you plan to use the site for. Chances are the name you would
like to use has been taken. Start brainstorming and writing down
possible names for your site (domain).
After you have
written down a dozen or so possible names you will need to visit a
host / registration site to register you domain name. Not long ago
there was only one choice: Internic.net. The price was $70 per
year just for the domain registration. If I remember right, they
cut you a deal if you registered your domain for 2 years; I think
the price was an “incredible” $135 for two years and you saved a
whopping five bucks over two years. Website Hosting and Domain Registration
Web Page
Creation with FrontPage Dynamic Web Templates
|
 |
|
FrontPage |
|
The world has
changed over the past decade or so. Creating web pages has gotten
easier, faster and cheaper. There are a few programs that use
WYSIWYG (What you see is what you get) web development technology.
The two most prominent are Microsoft Front Page and Macromedia
Dreamweaver. We will review some of the advantages to using MS
FrontPage.
Before the advent
of web developing tools, designers would use notepad to design their
pages. They would sit down at a computer and type the HTML code in
by hand and drag the code into a browser to see what it would look
like. If you have ever done any programming you will know this is
tedious.
Web Page Creation with FrontPage Dynamic Web Templates
Image and Text
Hyperlinks using Microsoft FrontPage
|
 |
|
FrontPage
hyperlink window |
|
The Internet would be useless
without hyperlinks. This allows users to travel from page to page.
Hyperlinks are incredibly easy to create using Microsoft FrontPage.
We will cover how to make them in this article.
You can Hyperlink images or
text. You use the same procedure to hyperlink both. Start by
creating your document. In a previous article we described how to
create a webpage using FrontPage and FrontPage custom templates.
Personally, I like to create the
word content with Microsoft Word. MS Word more features than
FrontPage like synonyms, dictionary and grammar checker. After I
have typed the text in MS Word I copy it over to the web page I
created in FrontPage.
Image and Text
Hyperlinks using Microsoft FrontPage
Using Table and Cell
Properties to make a Pleasing Site in FrontPage
|
 |
|
Tables and Cells |
|
In this tutorial we will discuss
tables, images and some aesthetics. We will describe the creation
of tables with the use of Microsoft FrontPage, and how to dress up
your website with tables and images.
In an earlier article we
described the use of Dynamic Web Templates and spoke briefly about
tables. Most professional websites will use tables inside tables
inside tables to create the professional look. Some of the tables
will be hidden from the browser. Their presence is there only to
space other tables or images.
Have you ever seen a webpage
that has the text butt right up against a cell or image? The first
letter in each line is pressed right up against the adjacent cell
making the first word in every line more difficult to read.
Using Table and Cell
Properties to make a Pleasing Site in FrontPage
Successful Search Engine Optimization
|
 |
|
Search Engines |
|
A Search Engine Optimization firm can be
an invaluable asset in your Internet marketing campaign. They specialize
in knowing how to highten your search engine positions, monitoring those
positions on the regular basis, and adjusting their strategies to
account for unwanted results in any given month. Since this takes a lot
of effort, time, and specialized knowledge, it can be in your best
interest to go to an outside source rather than try to maintain high
search engine positions on your own.
However, like every business, there are good companies and there are
lemons. Knowing the right questions to ask and the criteria to look for
will help you in choosing an affordable, effective search engine
optimization company.
Successful Search Engine Optimization
Search Engine
Optimization and Algorithms
|
 |
|
Search Engine
Algorithms |
|
Search Engines
have been critical in the development of the Internet. What
relevance would the Internet have if you were unable to find what
you were looking for? These Search sites house a multitude of
servers that categorize and link every known website. A user types
in some keywords and the Search engine searches for relevant sites.
Early search
engines relied on Meta Tags and keyword frequency of a webpage to
determine relevance. Many web designers were able to fool search
engines by repeating the same word many times in an article and
unseen metatags.
Google and other
search engines began using a new more effective algorithm. Instead
of determining relevance by word frequency or meta-tags, they
determined relevance by links. The more quality links a site had,
the more relevant it became. The equation includes site traffic and
other criteria. Most search engines are very secretive about their
particular algorithm. Search Engine
Optimization and Algorithms
Best Syndication Now Offers RSS Feeds for its
Website Content
|
 |
|
RSS Feeder /
Reader |
|
RSS (Really Simple Syndication)
has become an increasingly popular way to disseminate news,
information, commentary, Blogs, Forums, sound, video and pretty much
any other type of content. The viewer / consumer downloads a RSS
feed reader program. The reader is used to check for news and
updates to display.
The feeders can aggregate
content from various sources, as long at the sources use an XML
style page to archive the content. Without downloading the reader
first, the XML page is utterly useless.
Best Syndication Now Offers RSS Feeds for its
Website Content
Web Tutorial
Best Syndication
Web Design Books
Keywords and misspellings: tutoreal html
tutorial tutorail
|
