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PHP MySQL Web Site Design Tools - PhpNuke PHPbb and WordPress Mambo Joomla Internet Database Publishing

PHP MySQL Web Site Design Tools - PhpNuke PHPbb and WordPress Mambo Joomla Internet Database Publishing

Mambo Website

Web Site design has gone through many changes over the decade and it appears that the database driven website is the newer iteration in this process.  There have been many non-database driven programs by various makers including Microsoft and Netscape.  Some of the more popular programs are FrontPage and Dreamweaver.

There are limitations to those popular programs and the next “big thing” is php driven sites using SQL as the database.  PHP (stands for Personal Home Page Tools) and is an open-source reflective programming language.  It was originally designed for dynamic web content and is mainly used for server-side applications.

Although the roots of PHP date back to the early 1990’s, it wasn’t until 1997 that many web designers took notice.  Since then Zend Technologies in Ramat Gan Israel has overseen the development of the programming language. PHP MySQL Web Site Design Tools - PhpNuke PHPbb and WordPress Mambo Joomla Internet Database Publishing


Search Engine Optimization - SEO and Website Marketing For Website Publishers - Copyright is Still Important - Timing Creates Page Rank

Search Engine Optimization - SEO and Website Marketing For Website Publishers - Copyright is Still Important - Timing Creates Page Rank

Search Engines

I think the Internet has changed our concept of what is important in copyright policy.  For instance, Google gives relevance to date posted.  In other words, you could steal a story from someone and post it elsewhere, but Google still gives the first article posted higher rank.  Initially, people tried to change the date on their webpage or the date that the article was posted, but Google quickly began to discount that date, but determined the date from the date Google picked found it. 

It could actually benefit a newspaper to have articles posted elsewhere, even without a link.  If the story is about soccer, with the word soccer many times in it, the original page will gain a little more page rank if it is copied – compared to other different articles about soccer that were not copied.  Search Engine Optimization - SEO and Website Marketing For Website Publishers - Copyright is Still Important - Timing Creates Page Rank


The Elements of Good Website Design - Web Templates Can Make Web Sites More Appealing

The Elements of Good Website Design - Web Templates Can Make Web Sites More Appealing

Template Dogma

Whether you build a website by hiring the services of a professional web designer, purchasing ready-made design templates, or using your own HTML skills, good design features are important if you want to create a successful and popular online destination. How often have you come across a website that was frustrating to browse? I'm sure the answer is, "All the time."

Unfortunately, there are many terrible websites floating around in cyberspace - and that includes professionally designed ones! When it comes down to it, good design is good design and it doesn't matter if you pay $1000 or $20: if certain design elements are left out in the cold during the design process, the usability of your site will definitely suffer.

Even the experienced web surfer may not realize just how important a website's design is to visitors, but the truth is, the design is critical, especially if you plan to earn revenue from the site, want to attract a lot of people, and keep them coming back for more.  The Elements of Good Website Design - Web Templates Can Make Web Sites More Appealing


The Importance of a Good Website ­ and a Good Logo - Who To Contact For Web Site Design and Templates - Online Business and Marketing

The Importance of a Good Website ­ and a Good Logo - Who To Contact For Web Site Design and Templates - Online Business and Marketing

Template Dogma

If you run a serious online business your website is probably the major contributing factor to your success, especially if it’s well-designed, user-friendly and informative. The company website is the prime connection between you and the all-important customer base, upon which every business relies. So it makes sense that everything a person sees on a website should project an image that is consistent with your corporate identity.

In particular, a logo is a visual design element that works as a symbol of a company’s goals, attitude, and target market. It represents a company and, if chosen well, can work wonders for your business. Over time, a well-chosen logo becomes synonymous with your company and will take you a long way. Think of McDonald’s golden arches, or Coca Cola’s famous red and white swirl design, and you’ll understand the power of a logo.  The Importance of a Good Website ­ and a Good Logo - Who To Contact For Web Site Design and Templates - Online Business and Marketing


Working from Home: Creating your first website - How To Start Your Own Home Based Business and Make Your Own Web Pages

Working from Home: Creating your first website - How To Start Your Own Home Based Business and Make Your Own Web Pages

Business

Starting a home-based business is a huge undertaking. Creating an online presence for your business can be equally overwhelming. Where do you begin to learn the basics of creating your first website? It’s actually much simpler than you’d think. Listed below are a few tips and tricks to make your first website pain-free.

First, you’ll need a Domain Name. A domain name is what your website visitors will type in to visit your website. For example, the domain name that you would type in to find Christian Work at Home Moms is www.CWAHM.com ­ “CWAHM” being the actual domain name portion of the website address.

You can purchase a domain name for less than $9.00 a year at places across the internet, such as www.GoDaddy.com. On the main page of GoDaddy.com you’ll find a spot where you can search to see if the domain name that you’d like to purchase is available. You want the domain name that you choose to be descriptive and easy to remember. Working from Home: Creating your first website - How To Start Your Own Home Based Business and Make Your Own Web Pages


Website Design - Google, MSN, and Yahoo Ads look different in each Browser

Website Design - Google Ads and Browsers

Google Search Engine

Now, instead of wide blue bars there are sleek silver-grey bars.

Also, the top bar where the search box is became narrower.  To me this makes the page seem less “closed in” and more visually appealing.  I now feel as if I can trust the results more because they have more room.

I’ve also noticed that MSN has been playing with the display of the titles.  Before this change, they seemed to bold the entire title, as well as bolding terms which matched the search query in the snippet.  Website Design - Google, MSN, and Yahoo Ads look different in each Browser


Profile of a Successful Teleseminar Campaign

Profile of a Successful Teleseminar Campaign

Web Success

Teleseminars are an excellent vehicle to increase your visibility, effectively promote your products and services, and keep them coming back for more! They are a must have tool in your online marketing arsenal. They will position you as an expert in the field and give you a chance to soft sell your product and services. The teleseminars can be conducted in the evening from the privacy and comfort of home. No travel time, no expenses. Of course, there are key ingredients (and a proven formula) to mounting a successful online teleseminar campaign. If done correctly, the results will astound you.

The Web Success Team just completed a successful teleseminar campaign for MasterMind LIVE! — an international entrepreneurial organization that helps people realize their full potential, as individuals and as part of Mastermind networking groups.  Profile of a Successful Teleseminar Campaign


The left wing (and the right wing!) address Web Analytics and the solution
to measuring the “Long Tail.”

The left wing (and the right wing!) address Web Analytics and the solution

Couple of Chicks Marketing

Have you ever wanted a solution to a problem, and even though you feel like you have been asking over and over for help…it feels like no one is listening to you? Then one day there it is! Someone has a simple, easy to understand answer that provides you with the perfect solution to your dilemma!

Ironically on the day “A Couple of Chicks E-Distribution Marketing” officially launched our New Web Analytic Tool, I woke up to read a brilliant article The Long Tail and Analytics written by Rob Sullivan.  He addressed the burning issue that all SEM firms have…. “As a search engine marketer we need to not only focus on those high traffic more generic words, but also put some effort towards lower traffic, but more than likely higher converting keywords.” The left wing (and the right wing!) address Web Analytics and the solution
to measuring the “Long Tail.”


Microsoft's adCenter Contextual Search Advertising Program to Compete with Google Adsense - Adwords

Microsoft's adCenter Contextual Search Advertising Program to Compete with Google Adsense - Adwords

MS adCenter

Microsoft has been working for over a year on an advertising program to compete with Google and Yahoo.  On Friday, Microsoft demonstrated 15 of 40 prototypes during its adCenter Demo Fest at their headquarters in Redmond Washington. 

The company announced that they are opening a laboratory in Beijing to develop new technologies. About 22 researchers in Beijing will work with at least 20 in Redmond in what they call the adCenter Incubation Lab (adLab).  Eventually there could be as many as 50 scientists assigned to the project in Beijing.  Microsoft's adCenter Contextual Search Advertising Program to Compete with Google Adsense - Adwords


Website Marketing Strategy Tips

Website Marketing Strategy Tips

Sally

Promoting your site on a shoestring can be done - but you will have to roll up your sleeves. It takes time, smart thinking and a willingness to really be in communication with your audience. Take notes from The Cluetrain Manifesto:
 
"If you only have time for one clue this year, this is the one to get...
 
"These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
 
"Most companies, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. Website Marketing Strategy Tips

Using subdomains to bypass Googles sandbox

Using subdomains to bypass Googles sandbox

Sub-domains

There was apparently some talk at SES Chicago on getting a site indexed in regular results a lot quicker.  This involved the use of an existing established similar domain (either one you own or one you bought) and use it to help you get a site out of the “sandbox.” The full forum post can be found here.

The technique is in the gray-to-black range. I wanted to mention that first, however if your site has been boxed for a while, this may be an alternative for you.  It also requires some coding, and assumes your site is built in PHP although I would also guess there is similar ASP code out there.

First lets look at how this works:  You have an established related domain and a new domain which is ‘boxed.  By establishing a subdomain on the established site and mirroring the content of the new domain there you will get the new subdomain indexed more quickly because it would inherit some of the trust of the main domain. Using subdomains to bypass Googles sandbox


Powerful Internet Tool Wiki - What SEOs can learn from it

Powerful Internet Tool Wiki - What SEOs can learn from it

Wikipedia

I’ve been actively researching ways to quickly and effectively build content to websites.  And while blogs tend to be near the top of the list, there are other opportunities out there.

One such opportunity is a Wiki.  And while a Wiki won’t suit all sites, there are those that can use a Wiki effectively.  If you think you are one of those sites, take a look at this article.

What is a Wiki? Wiki is a piece of server software that allows users to freely create and edit web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and links between internal pages on the fly.  Powerful Internet Tool Wiki - What SEOs can learn from it


Will Google Music Search Affect Some Affiliate Websites?

Will Google Music Search Affect Some Affiliate Websites?

Google Result One Box

Google is offering a music search feature.  The music box feature is prominently placed above the regular search results.  Google calls this area their “one box” area where information such as weather, movies or books are prominently displayed. 

"When we did log analysis, we found a surprising number of users doing queries on Google for music," said Marissa Mayer, Google Product Manager. Yahoo has offered a similar feature for music.

The “one box” area will provide information about the artist, a few albums and a picture.  Not all artists have popped up in our searches.  No box popped up in our search for Aerosmith or the Rolling Stones at this time.  Madonna popped up in the “one box” area though.  Will Google Music Search Affect Some Affiliate Websites?


Picking a Good Web Host is Critical to Developing a Good Web Business

Picking a Good Web Host is Critical to Developing a Good Web Business

Who Is Your Web Host?

Choosing a good Internet Website Host could be one of the most important things you could do.  Is it going to be an easy set up?  Will they handle your domain Registration?  And the most important question is: How much will it cost?

Most web hosts will handle your domain registration.  Your job would be to figure out the best possible domain name like www.best-possible-name.com.  This is your URL where people can find your site.  Picking a host is just as important as this. 

As your business / company expands, you may want added features on your website.  Maybe you will want a forum / bulletin board for your customers and potential customers to discuss your products.  You might want to have a personal Blog.  These are all features you should consider before choosing a web-host.  Picking a Good Web Host is Critical to Developing a Good Web Business


Are you offering your customers TOO MANY choices?

Are you offering your customers TOO MANY choices?

Are choices always good?

Are you offering too many choices to your subscribers? How reducing customer choices sells more.  It has been taken for granted that more choice is good for customers. But is this true?

New research says it's *not* true that more choice equates with more sales. The new research suggests that you are much better off as a marketer if you can identify a customer's needs and circumstances, and then present that customer with a *small number of choices* based upon what you have found out.

One reason why a good salesperson can increase sales is that a well-trained and experienced salesperson functions as a very selective filter. Rather than presenting lots of choices to the customer, the good salesperson *focuses in* on that special one or two choices most likely to excite the customer and get him or her to buy.  Are you offering your customers TOO MANY choices?


Deep Linking and Hosted Marketing Pages

Deep Linking and Hosted Marketing Pages

Power Linking

The problem with Search Engine Optimization is that every body does it. Whenever a new technique gets into the public domain, it soon becomes overused. As the SE industry is itself becomes more and more competitive, increasing the pressure to deliver relevant, quality results, the search engines quickly devalue it for their algorithms, in order to maintain the credibility and usability of their search results.
 
Linking is a case in point. A central factor to “relevancy”, inward/outward links contribute significant weight to page rank and overall search ranking. However, as linking is now both hackneyed and abused, the SE’s are damping or reducing the weighting attached to certain types of links. As they become more sophisticated, the SE’s are able to differentiate between links for their relevance both to the page they are on and the page they point to. 

This has in turn led to a renewed emphasis on quality content ­ useful, unique, timely, fresh ­ and links that fit into this new paradigm are given more weighting than those that don’t. Not only are link farms out, but links on so-called resource pages, even when properly categorized and sparingly placed (not more than 100 per page) are being penalized. Deep Linking and Hosted Marketing Pages


Link Trading Myths Uncovered

Link Trading Myths Uncovered

Authors Program

Google has just sent the Search Marketing world into a frenzy of hair pulling and nail biting. Its latest shake up of its algorithm has put paid to unrestrained link swapping. It had gone overboard like Meta tag stuffing before it. Even before this latest revision, all signs indicate that the Search Engines were beginning to devalue reciprocal links and forum signatures in their SERP’s .So what is a harried webmaster to do? Are backlinks still relevant to search rankings? If they still count, how do you acquire them without running afoul of the SE’s?
 
The answer to that is Link Trading. Link trading also known as Link Renting, is simply paying to have a link pointing to your site from another site, usually, with a high or higher page rank. In essence you are buying the linking site’s traffic and, if your own site is related, its search relevancy.

Link trading came into vogue even before the current SE upheavals because it was often the only way a new or lowly ranked site could get any links from authority sites. Its principle advantage from a search rankings point of view is it is a one-way link ­ the most valuable kind ­ and thus constitutes a high quality link.  Link Trading Myths Uncovered


How to Create Really Simple Syndication RSS / XML web pages

How to Create Really Simple Syndication RSS / XML web pages

XML Code for RSS page

It has got to be one of the simplest programming tasks.  Basically all you need is a page formatted in XML format and with an .XML extension.  Here is what you need to do.

RSS feeds need three portions of data to make a news feed.  The first is the title.  This is the title of your article.  This will be placed within title tags <title> ….  </title>.  The second is the description placed within the description tags <description>  …. <description>.  The last necessary component is the link that must be placed within the link tags <link> ….  </link>.

So after you complete an article or blog just create a new feed in your XML page with those tags.  We usually copy the last XLM feed and then paste it above the first one and then fill in the tags with the new feed criteria.  Then save it and upload the page to the website.  How to Create Really Simple Syndication RSS / XML web pages


Beware   Is Your Website Generating System Really Turnkey?

Beware   Is Your Website Generating System Really Turnkey?

Screen Shot

Many newbie internet marketers fall for the deceptively simple 'turnkey' website or internet marketing system. Unaware, they buy a turnkey system, perhaps even with a year of hosting, and expect the money to come pouring in within 30 minutes. The hours pass, and the days pass. They realize there was something not included in this 'turnkey' system: customers or a way to get them.

Ewen Chia recognized this problem and developed a brilliant system for the newbie marketer: a turnkey website with what might be called a traffic generation laboratory. The system itself is monetized from front-end to back-end, and the ad copy is superb, ensuring high conversion. You can see the introductory ad copy for yourself. 
Beware   Is Your Website Generating System Really Turnkey?


Reverse Engineering Google Business Strategies

Reverse Engineering Googles Business Strategies

Google Strategies

What’s in a name? That’s a good question. Some feel that the name that you are given at birth provides and accurate description of who you will turn out to be.

So I began to wonder, does a domain name say as much about a future site as your name says about you? I decided to take a look at some of the domain names registered by Google to see if I could get an idea of what the company may be up to in the future and came up with some interesting ideas which I will share with you here.

Etymology is the study of the history of words. And through etymology you can find out just what your name means. I looked my name up and it means “bright fame.” I guess that’s not too far from the truth :)

In any case, I took some time one day to see if I could track down some of the other domain names Google owns.
Reverse Engineering Google Business Strategies


The Good and the Bad of SEO – From Googles Mouth!

The Good and the Bad of SEO – From Googles Mouth!

Google SEO

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.

You know its bad when you take time from your holidays to come into work to attend a conference call. But that’s what I did a few weeks ago. You see I had to because I was going to have the opportunity to ask some Google employees specific questions on things that I’d been pretty sure about, but wanted to hear it right from the horses mouth.
The Good and the Bad of SEO – From Googles Mouth!


Website Creation and Hosting has Become Much Easier

Dedicated Servers Website hosting services Domain Names and Name Registration

Hosting Services

Not long ago there were few choices when it came to Internet Registration and Hosting.  Today there are endless choices and the costs associated with website ownership have dropped drastically.  We will be discussing some of the ways a person can create and manage a website.

What should you name your site?  The answer to that question will be determined by what you plan to use the site for.  Chances are the name you would like to use has been taken.  Start brainstorming and writing down possible names for your site (domain). 

After you have written down a dozen or so possible names you will need to visit a host / registration site to register you domain name.  Not long ago there was only one choice: Internic.net.   The price was $70 per year just for the domain registration.  If I remember right, they cut you a deal if you registered your domain for 2 years; I think the price was an “incredible” $135 for two years and you saved a whopping five bucks over two years.  Website Hosting and Domain Registration


Web Page Creation with FrontPage Dynamic Web Templates

Web Page Creation with FrontPage Dynamic Web Templates

FrontPage

The world has changed over the past decade or so.  Creating web pages has gotten easier, faster and cheaper.  There are a few programs that use WYSIWYG (What you see is what you get) web development technology.  The two most prominent are Microsoft Front Page and Macromedia Dreamweaver.  We will review some of the advantages to using MS FrontPage.

Before the advent of web developing tools, designers would use notepad to design their pages.  They would sit down at a computer and type the HTML code in by hand and drag the code into a browser to see what it would look like.  If you have ever done any programming you will know this is tedious.  Web Page Creation with FrontPage Dynamic Web Templates

 


Image and Text Hyperlinks using Microsoft FrontPage  

Image and Text Hyperlinks using Microsoft FrontPage

FrontPage hyperlink window

The Internet would be useless without hyperlinks.  This allows users to travel from page to page.  Hyperlinks are incredibly easy to create using Microsoft FrontPage.  We will cover how to make them in this article.

You can Hyperlink images or text.  You use the same procedure to hyperlink both.  Start by creating your document.  In a previous article we described how to create a webpage using FrontPage and FrontPage custom templates. 

Personally, I like to create the word content with Microsoft Word.  MS Word more features than FrontPage like synonyms, dictionary and grammar checker.  After I have typed the text in MS Word I copy it over to the web page I created in FrontPage.  Image and Text Hyperlinks using Microsoft FrontPage


Using Table and Cell Properties to make a Pleasing Site in FrontPage

Using Table and Cell Properties to make a Pleasing Site in FrontPage

Tables and Cells

In this tutorial we will discuss tables, images and some aesthetics.  We will describe the creation of tables with the use of Microsoft FrontPage, and how to dress up your website with tables and images.

In an earlier article we described the use of Dynamic Web Templates and spoke briefly about tables.  Most professional websites will use tables inside tables inside tables to create the professional look.  Some of the tables will be hidden from the browser.  Their presence is there only to space other tables or images.

Have you ever seen a webpage that has the text butt right up against a cell or image?  The first letter in each line is pressed right up against the adjacent cell making the first word in every line more difficult to read.  Using Table and Cell Properties to make a Pleasing Site in FrontPage

 


Successful Search Engine Optimization

Successful Search Engine Optimization tools companies

Search Engines

A Search Engine Optimization firm can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to highten your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for unwanted results in any given month. Since this takes a lot of effort, time, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.  Successful Search Engine Optimization

 


Search Engine Optimization and Algorithms

Search Engine Optimization and Algorithms

Search Engine Algorithms

Search Engines have been critical in the development of the Internet.  What relevance would the Internet have if you were unable to find what you were looking for?  These Search sites house a multitude of servers that categorize and link every known website.  A user types in some keywords and the Search engine searches for relevant sites.

Early search engines relied on Meta Tags and keyword frequency of a webpage to determine relevance.  Many web designers were able to fool search engines by repeating the same word many times in an article and unseen metatags. 

Google and other search engines began using a new more effective algorithm.  Instead of determining relevance by word frequency or meta-tags, they determined relevance by links.  The more quality links a site had, the more relevant it became.  The equation includes site traffic and other criteria.  Most search engines are very secretive about their particular algorithm. Search Engine Optimization and Algorithms  


Best Syndication Now Offers RSS Feeds for its Website Content

Best Syndication Now Offers RSS Feeds for its Website Content

RSS Feeder / Reader

RSS (Really Simple Syndication) has become an increasingly popular way to disseminate news, information, commentary, Blogs, Forums, sound, video and pretty much any other type of content.  The viewer / consumer downloads a RSS feed reader program.  The reader is used to check for news and updates to display. 

The feeders can aggregate content from various sources, as long at the sources use an XML style page to archive the content.  Without downloading the reader first, the XML page is utterly useless.  Best Syndication Now Offers RSS Feeds for its Website Content


 
 
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Copyright 2005 Best Syndication                                            Last Updated Sunday, July 11, 2010 01:18 AM