Candy and Vitamin
July 9th, 2005
Companies are constantly looking for
new markets. The candy and vitamin industries are no different. The
candy industry has become concerned with nutrition in their products.
Now it could be profitable for them to make their products healthier. A
new trend for this industry is to market vitamin and herb supplemented
While we have all probably noticed
the onslaught of high priced protein nutrition bars, the expansion is
now being seen from jelly beans to gumballs. The change has occurred in
the candy industry as a way exploit a new niche as people pay
considerably more for a nutrition fortified product.
On June 20, 2005, Jelly Belly Candy
Company announced Sports Beans®, which is the first of its kind jelly
bean that is designed to help energize the body during exercise. Each
one ounce package contains 25 grams of carbohydrates, 20% of the daily
value for Vitamins C and E, and 120mg of electrolytes. The Sports
Beans® are sold in single serving size packages; they come in two
flavors, orange and lemon lime. Retail stores should carry these this
summer, and if you can’t buy them locally you can order them online from
the jelly belly website.
BestHealth, a division of BestSweet
Inc., a manufacturer of candy products for the last 70 years, has
developed numerous nutritional supplements delivered in a candy chew or
lozenge. The current series of products are Calcium soft chews,
Glucosamine-Chondroitin tablets, Glucosamine-Chondroitin soft chews,
Multi-Vitamin Soft Chews, cough drops, zinc lozenges, and vitamin C
lozenges. The newest venture for BestSweet is called XLR8 Energy Chews,
which is made of caffeine, ginseng and guarana. They have signed up
stock-car racing star Dale Earnhardt Jr. to endorse it. A few of these
candies will give you the boost of energy similar to drinking a cup of
The vitamin industry has also fired
back with fortified candy. AmeriFit Nutrition a vitamin and supplement
manufacturer has marketed a brand called Vitaball® Vitamin Gumballs®.
It has recently added a New Vitaball® Wild ‘N Fruity with Extra Vitamin
C in an effort to expand into the children’s vitamin market. AmeriFit
Nutrition found that children where not satisfied with the chalky
chewable vitamins supplements that were currently on the market. Their
innovative solution is a new approach that kids enjoy.
Another company called Northwest
Natural Products Inc. manufactures the L’il Critters® Gummy Vites® lines
is marketing their merchandise through retail outlets including Costco.
They offer the Gummy Vites® in a multi-vitamin, a calcium supplement,
and a vitamin C supplement. The gummy vite bears come in Cherry, Lemon,
Strawberry and Orange flavors. The company also offers Malty Vites malt
balls and calcium taffy chews.
Just because these items have
supplemental benefits does not mean that they are necessarily good for
you. The electrolytes in the Sports Beans are only necessary when
there is sweat involved. So if you are working out without breaking a
sweat the candy supplement is not necessary. The gumball and gummy bear
vitamin supplement should be beneficial for children; however the old
chalky chewables may have more vitamins packed into each serving.
The industries are merging. The
vitamin industry is making their vitamins tastier while the candy
industry is making their candy more nutritious. I can’t wait for the
ice cream industry to catch up.
Best Syndication Staff Writer